Marketing Campaign Manager

Founded in 1986, KPA is a leading provider of Workforce Compliance software and consulting services. We succeed if our clients can send their employees home at night, having not experienced a workplace accident or injury. The combination of software, consulting, and training helps clients identify, remedy, and prevent workplace safety and compliance problems so they can focus on what’s important – their core business. 

Help us help keep people safe and businesses working efficiently. Named as one of Built In Colorado’s Best Places to Work for five years in a row, KPA is made up of talented individuals working together for the greater good. We’re here to help our clients build safe, thriving organizations, and we’re looking for people with a common goal to help us do it. 

Position Description:

KPA is looking for an experienced and motivated Marketing Campaign Manager to be responsible for the development, launch, and optimization of marketing programs to drive demand for products and services in the automotive segment. These programs are built across the entire buyer’s journey and are comprised of a comprehensive set of tactics including, but not limited to digital media, SEO, social media, email marketing, regional activities, and events. The Campaign Manager will work with internal and external cross-functional teams to build campaign assets, execute programs, measure, and report on campaign effectiveness, and optimization for peak performance.

Responsibilities:

Strategy:

• Align business strategies into campaign strategies to increase sales pipeline
• Understand the buyer – pain points, demographics, how they buy, and how to engage them
• Assist with building monthly/quarterly program content and tactics aligned to the buyer’s journey/product roadmap following modern marketing best practices
• Help implement a campaign strategy balancing the need to produce immediate pipeline while also developing future demand
• Understand evolving marketing trends and channels that increase demand creation and brand awareness
• Leverage expertise in full funnel (marketing and sales) capabilities, including automation, to maximize campaign impact

Collaboration:

• Collaborate with the rest of the marketing team to create and optimize campaign strategies across digital marketing, website, social media, events, and partnerships
• Partner with Product Marketing and Sales Enablement/Sales to extend and amplify campaign strategies with SDRs and Account Executives
• Leverage internal and external subject matter experts for thought leadership, compelling content, and increased campaign effectiveness

Delivery:

• Build, manage, and communicate monthly/quarterly campaign plans
• Coordinate the ongoing development of campaign content
• Create and manage email marketing campaigns, nurture campaigns, and other automated marketing journeys via HubSpot & Outreach
• Optimize campaign mix to maximize return
• Analyze data to monitor the success of programs and optimize activities based on results 

Findings:

• Deliver campaign performance reports monthly for cross-functional visibility and discussion of what is working and how to improve performance
• Ensure that the KPA brand and identity is adhered to in all program tactics and channels
• Stay abreast of marketing best practices to ensure programs remain cutting edge

Knowledge, Experience, Requirements:

• A minimum of 5 years’ experience in a similar role managing marketing campaigns, preferably in a B2B technology environment
• A proven track record of managing strategic, integrated marketing campaigns that make a measurable impact to lead flow, sales pipeline generation and sales bookings
• Strategic marketing experience within the Automotive industry is preferred
• Proven success in a high growth company environment, working closely with sales and product teams
• Strong analytical, interpersonal, and project management skills
• Creative thinker with strong oral and written communication skills
• High degree of business acumen
• Good understanding of the communications process for corporate software products
• Ability to combine strategic thinking with strong implementation skills – instinctively understands angles and positioning
• Relationship building, vendor management, and negotiating skills

Location:

• The ideal candidate for our Marketing Campaign Manager role would be local to either the Westminster, CO or Portland, OR areas and have the ability to go into the office on occasion.

Compensation:

• Annual Base Salary Range of 80k-110k
• Annual Bonus Opportunity of 10%

Don’t meet every job requirement? At KPA, we are dedicated to building a diverse, inclusive, and authentic workplace. Studies have shown that women and people of color are less likely to apply unless they meet every requirement. If you’re excited about the role but your past experience doesn’t align perfectly with every qualification, we still encourage you to apply! You might just be the right candidate for this or other roles.

As a growing company KPA values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, Mental Health Benefits, and Pet Insurance.

About KPA

Founded in 1986, KPA is a leading provider of Environment, Health & Safety (EHS), and Workforce Compliance software and consulting services. KPA solutions help clients identify, remedy, and prevent workplace safety and compliance problems across their entire enterprise. The combination of KPA's software, consulting services, and award-winning training content helps organizations minimize risk so they can focus on what's important—their core business.

We are passionate about what we do, how we do and why we do it. Our culture is driven by the KPA core values – Integrity, Helpful, Excellence, Agile, Respectful, and Teamwork. Success will be determined by the capabilities, energy and character of the people we bring into our organization and the performance they achieve.

KPA, with headquarters in Colorado and teammates throughout the United Sates, is recognized as one of Colorado's Best Midsize Places to Work by Built In Colorado for 2024.

“To be ranked in Built In’s Best Places to Work Awards is a recognition of KPA’s dedication to creating a team of outstanding professionals and our efforts to create a positive and safe workplace culture for everyone,” said Chris Fanning, KPA President and CEO. “I believe we’ve developed a high caliber organization comprised of passionate people who are experts in their respective fields and deliver great value to our customers.”

KPA is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, religious dress/grooming, color, ethnicity, sex (including sex stereotyping), sexual orientation, gender identity or gender expression, national origin, ancestry, citizenship status, creed, uniform service member status, military or veteran status, marital status, pregnancy, breast-feeding and/or pregnancy-related conditions, age, protected medical condition, leave status, physical or mental disability, genetic characteristics, or any other legally-protected status in accordance with the requirements of all federal, state and local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

If you need assistance or an accommodation due to a disability, you may contact us at [email protected].