Founded on a simple belief – do what’s right for our clients and our people. TrueBridge leverages proven talent identification / attraction / screening solutions to match highly qualified IT and business professionals with great opportunities.
We made the Staffing Industry Analyst's 'Fastest Growing' list in 2013 and 2014.
Job DescriptionMarketing Campaign Manager.
This position reports directly to the Senior Manager, Relationship Marketing overseeing advisor-led and branch promotional events. The position involves campaign coordination and execution activities for two programs within Individual Advisory Services. The ideal candidate for this position will have an understanding of financial services marketing, the function and value of individual marketing tactics, and how to execute marketing initiatives to meet client and business objectives.
Events
The individual will be responsible for executing the IAS event strategy which includes supporting the marketing manager in all marketing assigned activities associated with office and branch events, including client list and selection oversight, project management coordination and invitations, and deploy invitations via a registration system. The individual will serve as liaison with all appropriate business partners and COEs and facilitate all compliance-related duties associated with delivering an exemplary client event experience.
Branch Promotions
IAS growth strategy requires a strong local presence in many underserved markets nationally. New branch and office openings – large, mid-tier and executive office suites require appropriate promotion. The individual will handle all branch office promotions, in postcard format, associated with IAS and advisor locations. Duties include coordination of large client lists, maintain ongoing calendar and project plan for each promotion, manage print and postage vendor activities, work closely with business partners (Customer Insights) to submit data file requirements (CRD) and develop automated client identification and selection criteria for each branch promotion.
Each program requires significant metric reporting and analytics to gauge the results and effectiveness of each activity within the programs. This individual would be responsible for overseeing this function for both programs.
Additional InformationAll your information will be kept confidential.
Alexander Hubert Magsalin
National Talent Adivisior
303-547-1959
Skills Required
- Understanding of financial services marketing and individual marketing tactics
- Experience executing marketing initiatives to meet client and business objectives
- Event coordination and execution for office and branch events, including client list selection, project management, invitations, and registration system deployment
- Serve as liaison with business partners and Centers of Excellence and manage compliance-related duties for events
- Manage branch promotions: coordinate large client lists, maintain calendars and project plans, and oversee print and postage vendor activities
- Work with Customer Insights to submit data file requirements (CRD) and develop automated client identification and selection criteria
- Oversee metric reporting and analytics to gauge program and activity effectiveness
What We Do
PSG Global Solutions is a leading recruiting firm and RPO provider that delivers innovative, customized talent solutions. As the world’s largest and fastest-growing provider of outsourced recruiting support to the global staffing and recruiting industry, they empower employers and healthcare organizations. The company leverages a dedicated global workforce and a best-of-breed technology stack to connect top talent with meaningful work.
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