Marketing Campaign Lead

Posted 6 Days Ago
Be an Early Applicant
Melbourne, Victoria, AUS
In-Office
Senior level
Gaming
The Role
Lead cross-functional marketing campaign planning and execution: translate briefs into go-to-market plans, manage timelines, budgets and risks, coordinate stakeholders, ensure consistent customer touch points, track and optimise performance, and deliver final reporting and insights.
Summary Generated by Built In

Are you ready to get the Easygo Edge?

We're a high-growth tech company with millions of eyeballs on us every day, and our marketing moves fast across brand, sponsorship and product. We're after someone who can bring teams together and pull the moving parts into campaigns that land on brief, on time and on budget. If you lead by influence, sweat the details and let the numbers guide you, this one's for you.

What you’ll build with us:

As the central point of coordination across Marketing, you'll turn briefs from the business into clear go-to-market plans, with objectives, timelines, budgets and risks laid out for everyone involved. Expect to run a calendar that keeps initiatives aligned and clash-free, hold people accountable for delivery and keep every customer touch point consistent. Then you'll track how each campaign performs and close it out with reporting that shapes what comes next.

We know that innovation ignites when we build and create together, in person. This is a full-time opportunity at our Melbourne office. You’ll work right where it all happens, surrounded by our fearless crew shipping high-impact work.

Who is Easygo?
We’re a high-growth, high-velocity tech company with millions of eyeballs on us every day. We’re building the future of fearless tech.

We’re the creators behind some of the most popular brands including Stake, KICK and Easygo Games. While they command a fierce global following, our crew is employed directly by Easygo and that’s where the real fun happens.

We’re always looking for people who are hungry, humble and move fast. People who are ready to Unify, Disrupt and Evolve with us. 

With us you’ll grow faster and go further. Your work has impact. And that gives you an edge you can’t get anywhere else. 

The impact you’ll make:
  • Understand our brand, product and value propositions, which are always evolving.
  • Translate briefs from other departments into briefs suited to each Marketing team - Experiential, Content, Partnerships, Community and CRM, plus their supporting departments.
  • Prepare and communicate go-to-market plans where appropriate, making objectives, timelines, budgets, risks and dependencies clear.
  • Maintain a broader marketing calendar that aligns stakeholders, avoids campaign overlap and optimises resource.
  • Stay in sync with campaign timelines to keep resource optimised.
  • Hold all stakeholders accountable for delivery.
  • Act as the custodian for integration, keeping all customer touch points consistent.
  • Monitor and optimise campaign performance.
  • Close out every campaign with reporting that covers data, insights and future actions.
  • Build rapport with colleagues so you can lead them without authority.

Your track record:

  • 5+ years' experience in a relevant marketing role
  • Has worked in a fast-paced tech environment
  • An understanding of owned, earned and paid media and how they integrate
  • Examples of cross-functional marketing campaigns you've led end to end
  • Familiarity with the live streaming space

Bonus points if you also have:

  • An understanding of localisation and its nuances

Here are our benefits and perks:

Sharpening your edge

  • The ultimate sandbox. Exciting, on-the-job learning opportunities.
  • 1 in 3 of our people level up their roles every year. If you deliver, you move.   

Competitive pay and bonus scheme

  • Market-synced pay that respects your craft and location. 
  • Performance-based bonus recognition based on your impact (up to 20%).
  • Help us build our crew and get paid for it with our high-value referral bonus. Because great people know great people.  

Other perks

  • 18 weeks paid parental leave for primary carers
  • Smooth Parental Return: Ease back into work with 12 weeks of transition support, including fully paid Fridays off during your first three months back
  • Access to Employee Assistance Program 
  • Wednesday massages 
  • In-house baristas serve you free coffee, fresh juices and smoothies. 
  • Daily catered breakfast and regular company-wide events.
  • Snack walls and drink fridges on every floor. 
  • Fun, modern office spaces. Pool tables, table tennis, gaming consoles and an F1 simulator. 

We play fair. We hire fair.

True to our value of ‘Play fair’ we always hire fair. Our work and our brands are fuelled by our diverse culture. We hire for talent and grit. But we never discriminate. Your race, religion, nationality, gender identity or expression, sexual orientation, age, marital, veteran, or disability status won’t affect our hiring decision, or your trajectory here. Come as you are and get the Easygo edge.

Skills Required

  • 5+ years' experience in a relevant marketing role
  • Experience working in a fast-paced tech environment
  • Understanding of owned, earned and paid media and their integration
  • Proven examples of leading cross-functional marketing campaigns end-to-end
  • Familiarity with the live streaming space
  • Ability to work full-time on-site at the Melbourne office
  • Understanding of localisation and its nuances
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The Company
HQ: Melbourne, Victoria
734 Employees

What We Do

At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 200+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone. Click play, on your career today! The last 2 years have been huge for us, we have grown from 20 to 100+ team members. Whilst the products that we build are global we have two amazing offices in the same building in the heart of the CBD with all the bells and whistles you could ever want. Including an in-house barista, pool, and table tennis tables, PS5 and Nintendo Switches, a meditation room, help yourself drinks fridge and snack wall, catered breakfast daily, weekly massages and team lunch.

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