Marketing Campaign Associate - epocrates

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Marketing Campaign Associate - epocrates

We are looking for a Marketing Campaign Associate to join the Marketing team within our epocrates division. In this role, the Marketing Campaign Associate will own the execution of B2B marketing campaigns from planning through reporting. This individual will act as a disciplined, detail-oriented operator who can manage multiple programs independently in a remote-first environment. The team uses modern tools, including AI, to increase efficiency and execution quality—but expectations remain high for planning, accuracy, and follow-through. The Marketing Campaign Associate will be driven by delivery and measurable results.

The Team: epocrates, Inc., an athenahealth company, is recognized for developing the #1 medical application among U.S. physicians for clinical content, practice tools, and health industry engagement at the point of care. epocrates has established a loyal network of more than one million health care professionals, including 50 percent of U.S. physicians, who routinely use its intuitive solutions to help streamline workflow and improve patient care. More than 1 million healthcare providers rely on epocrates and there are significant investments being made in product technology and innovation, and this year is a fantastic opportunity for marketing to re-energize the brand for customers, users and prospects. We are looking for the right candidate to help us reach our full potential this year and in the future.

Job Responsibilities

• Own the end-to-end execution of marketing campaigns across multiple channels, from initial planning through post-campaign reporting.

• Build and maintain clear project plans, timelines, and deliverables for multiple concurrent programs.

• Coordinate with internal stakeholders (creative, sales, martech) to ensure campaigns launch on time and meet requirements.

• Develop clear, well-structured creative briefs that translate campaign strategy into actionable direction.

• Partner closely with the martech owner to deploy campaigns, track performance, and identify optimization opportunities.

• Support planning and execution of both in-person and virtual events, managing logistics and follow-through.

• Create complete, accurate sales toolkits and ensure timely, reliable handoff to the sales team.

• Provide proactive updates to stakeholders, including early communication of risks, delays, or changes, along with proposed solutions.

• Produce reporting that is accurate, thoughtful, and actionable.

Typical Qualifications

• Bachelor’s degree, preferably in Marketing, Business, or related field.

• 2+ years of experience in B2B marketing.

• Applicants should include examples of marketing programs or campaigns they have owned or contributed to, with a focus on execution and results.

• Experience in healthcare or regulated industries is a plus.

• Demonstrated ability to manage multiple projects independently without day-to-day supervision.

• Strong organizational system for planning, prioritizing, and tracking work.

• Comfortable sequencing work, managing dependencies, and adjusting plans as needed.

• Consistently meets deadlines and closes loops.

• Proactively communicates progress, blockers, and changes—does not wait to be asked.

• Follows through on details and commitments, including less visible or routine work.

• Strong attention to detail and quality

• Takes ownership of both successes and missteps.

• Responds constructively to feedback and incorporates it quickly.

• Communicates clearly, professionally, and calmly under pressure.

Expected Compensation

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates.  Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.