Marketing & Business Development Liaison

Reposted 2 Days Ago
Be an Early Applicant
Whitehall, PA, USA
In-Office
95K-95K Annually
Entry level
Healthtech
The Role
Develops hospital, healthcare, and community referral relationships to increase referrals and facility occupancy. Conducts hospital and bedside visits, follows up on referrals, supports admissions and tours, identifies partnership opportunities, and represents the facility at outreach events. Assists with social media, newsletters, promotional materials, and marketing initiatives while coordinating with clinical and admissions teams. Success is measured by referral growth, 95%+ occupancy, community visibility, and positive collaboration.
Summary Generated by Built In

Whitehall Borough Post Acute is a 166-bed post-acute care facility located at 505 Weyman Rd., Pittsburgh. Our positive reputation in the community is a testament to our incredible staff members.

What we offer:

  • Hourly Compensation Salary Range

  • $95,000.00 with bonus structure

  • $2,000.00 Sign on Bonus- Health insurance gap

  • Car Allowance Plan

  • Full time employees:

    8 hours of PTO for your birthday

    Medical Insurance Regence BlueCross BlueShield of Utah

    Delta Dental

    VSP Vision

  • Employee Stock Purchase Plan Options

    401k through EMPOWER 2% company matching

    Accumulative PTO after 90-day introductory period

    Education tuition reimbursement program after 1 year of full-time Employment

    Employee appreciation events

    Same day pay through PayActiv* Gym, activity, & weight loss program discounts available

    Hinge health

    PT/PRN opportunities within PACS Facility network

Successful candidates will have the following: Ability to maintain all required continuing education

  • Must be 18 years of age or older

  • Clear Cisive Background Check- last 7 years reviewed

  • Must meet the general health requirements set forth by the policies of this facility, which include a physical examination and 2-step PPD or equivalent.

  • While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear

    Must be able to push, pull, move, and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.

  • Experience with Point Click Care is preferred

  • Compassion for a vulnerable population and willingness to advocate for patients

  • Understanding of Patient Rights

  • Must have patience, tact, a cheerful disposition and enthusiasm, as well as the willingness to handle difficult residents.

  • Must not pose a direct threat to the health or safety of other individuals in the workplace. 

    Must be able to cope with the mental and emotional stress of the position.

More about us:

As a member of the PACS network, you'll be part of America's fastest-growing network of post-acute care facilities. We pride ourselves on redefining healthcare through love, excellence, trust, accountability, mutual respect, and fun.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.

____________________________________________________________________________

This is a dynamic, relationship-driven role for someone who enjoys a fast-paced environment, connecting with people, creating opportunities, and making things happen. We are looking for someone who can work independently, take ownership of projects, bring new ideas to the table, and also jump in wherever the team needs support.

The ideal candidate will serve as a trusted partner to the Director of Business Development, helping to divide and conquer the many moving pieces of facility marketing and business development.

Key Responsibilities

 Develop and maintain strong relationships with hospital case managers, social workers, discharge planners, physicians, assisted living communities, and other referral partners.

 Conduct hospital visits, bedside visits, referral follow-up, and other activities designed to strengthen relationships and increase referral conversion.

 Review and assist with responding to referrals as appropriate, while communicating effectively with the clinical and admissions teams.

 Identify and develop new referral and community partnership opportunities.

 Represent the facility at vendor fairs, networking events, community events, and other outreach opportunities.

 Support facility marketing initiatives including social media, newsletters, promotional materials, events, and other creative projects.

 Assist with tours, admissions, and other facility needs when appropriate.

 Collaborate with the Director of Business Development to execute marketing strategies and initiatives designed to achieve and sustain 95%+ occupancy.

 Take ownership of assigned projects while remaining flexible and willing to assist with delegated priorities.

 Bring forward new ideas, identify opportunities, and proactively look for ways to improve the facility’s visibility, relationships, and overall success.

 Serve as a positive and enthusiastic representative of Whitehall Borough Post Acute both inside and outside of the facility.

What We’re Looking For

We are looking for someone who is:

 Proactive and self-motivated

 Creative and comfortable generating new ideas

 Highly personable and relationship-oriented

 Organized and able to manage multiple priorities

 Comfortable working in a fast-paced environment

 Flexible and willing to wear many hats

 Able to work independently while also being a strong team player

 Comfortable taking direction and following through on delegated tasks

 Positive, energetic, and someone who naturally brightens the room

 Professional and confident when interacting with healthcare professionals, residents, families, staff, and community partners

Clinical experience is not required. However, the successful candidate must be comfortable learning and reviewing basic clinical information contained within referrals and communicating appropriately with the clinical and admissions teams.

What Success Looks Like

Success in this role is measured not only by referral and census growth, but by the relationships and energy you bring to the organization.

Our goal is to reach and sustain 95% or greater occupancy while continuing to strengthen our referral partnerships and community presence.

Just as importantly, we want someone who contributes to a positive, collaborative environment—someone who supports their team, brings enthusiasm to the building, celebrates successes, and looks for solutions rather than waiting for someone else to solve the problem.

Qualification

Education and/or Experience

Must  possess, as a minimum, A Bachelor’s Degree from an accredited college/university, or equivalent. (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)  

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from managers and employees.

Mathematical Skills

Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Certificates, Licenses, Registrations To perform this job successfully, an individual must be proficient in the Microsoft Suite products.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The employee must occasionally lift and/or move up to 25 pounds.  Prolonged use of a desk top or laptop computer.   While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear.   Frequent use of all office related equipment to include; copier/scanner/fax, telephone, and calculator.  May be necessary to assist in the evacuation of residents during emergency situations.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is usually low to moderate.

Additional Information

Note: Nothing in this job specification restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons.  The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.

Skills Required

  • Bachelor's degree from an accredited college or university, or equivalent experience
  • Alternatively, five years of marketing or public relations experience in a healthcare setting
  • Ability to maintain all required continuing education
  • At least 18 years of age
  • Successful Cisive background check reviewing the previous seven years
  • Pass facility-required physical examination and two-step PPD or equivalent
  • Ability to sit, stand, walk, talk, read, and hear regularly
  • Ability to push, pull, move, or carry at least 25 pounds to a minimum height of five feet and distance of 50 feet
  • Compassion for vulnerable populations and willingness to advocate for patients
  • Understanding of patient rights
  • Patience, tact, cheerful disposition, enthusiasm, and ability to handle difficult residents
  • Ability to cope with the mental and emotional stress of the position
  • Proficiency with Microsoft Suite products
  • Experience with PointClickCare
  • Ability to read, analyze, and interpret business, professional, technical, and regulatory materials
  • Ability to write reports, business correspondence, and procedure manuals
  • Ability to present information effectively and respond to questions
  • Ability to apply percentages, ratios, proportions, and related mathematical concepts
  • Ability to solve practical problems and interpret varied written, oral, diagrammatic, or scheduled instructions
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The Company
HQ: Salt Lake City, UT
1,556 Employees
Year Founded: 2013

What We Do

PACS trains and hires healthcare leaders, and provides a wide array of back-office support services to healthcare facilities, reducing administrative burdens so local leadership and care teams can focus more of their efforts on the care, well-being, and quality of life of their patients. The PACS team consists of 300+ professionals who provide accounting, finance, human resources, payroll, accounts receivable and payable, legal, risk management, information technology and other business advice and support from its headquarters in Farmington, UT, and satellite offices across the United States. PACS provides back-office administrative support to 321 independently-operated healthcare facilities in 17 states.

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