The Role
Lead marketing, branding, demand generation, digital campaigns, SEO/SEM, content creation, events, market research, analytics, and vendor management. Develop brand positioning and go-to-market strategies for AI-powered industrial automation products, align marketing with sales and product teams, manage budgets, and present performance insights to leadership. The role also involves building marketing infrastructure and potentially leading a marketing team.
Summary Generated by Built In
Job Title: Marketing & Branding Executive
Department: Business Operations
Location: Indore (On-site)
Experience: 0-2+ Years
Company: Robro Systems
Website: www.robrosystems.com
About Robro Systems
Robro Systems is a fast-growing innovator in AI-powered automation and machine vision, specializing in web inspection for technical textiles. Our flagship product, the Kiara Web Inspection System (KWIS), empowers manufacturers with real-time defect detection, reducing waste, improving quality, and enabling data-driven production control.
At Robro, we are driven by Vision, Intelligence, and Control.
Role Overview
The Marketing & Branding Executive will be responsible for all campaigns and marketing activities including digital marketing and content creation, also lead all marketing, branding, and demand-generation initiatives at Robro Systems. This role is ideal for a dynamic leader who can craft and execute data-driven marketing strategies, strengthen our market presence, and fuel business growth in the industrial automation and manufacturing sectors.
The candidate should have a strong background in B2B industrial marketing, excellent leadership skills, and the ability to align marketing with business and sales goals.
Key Responsibilities
- Strategy & LeadershipDevelop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives.Build and lead a high-performing marketing team covering digital, brand, and field marketing functions.
- Brand & PositioningDefine, enhance, and maintain Robro’s brand identity, ensuring consistent communication across all channels.Strengthen Robro’s positioning as an industry leader in AI-based inspection and automation solutions.
- Demand Generation & Lead NurturingDesign and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility.Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.
- Content & CommunicationOversee creation of high-quality marketing content case studies, whitepapers, videos, presentations, and press releases tailored for industrial B2B audiences.
- Events & PartnershipsPlan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.
- Market Research & Competitive InsightsConduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities.Use insights to guide strategy and product messaging.
- Performance & AnalyticsTrack and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic).Present data-driven insights and improvement plans to leadership.
- Cross-Functional CollaborationWork closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions.
- Budget & Vendor ManagementManage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.
RequirementsMust-Haves
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 0–2+ years of experience in industrial B2B marketing.
- Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.
- Strong command of marketing tools CRM, marketing automation platforms, analytics tools, and content management systems.
- Excellent communication, design, branding and presentation skills.
- Strategic mindset with strong analytical and execution capabilities.
- Ability to travel as needed for events, exhibitions, and customer visits.
- Deep understanding of SEO essentials.
Preferred
- Experience working in a scale-up or fast-growing technology company.
- Demonstrated ability to build marketing infrastructure and teams from the ground up.
Key Skills
- Marketing Strategy & Leadership
- Digital Marketing & Lead Generation
- Brand Building & Corporate Communication
- Content Marketing & PR
- Market Research & Competitive Analysis
- Campaign Analytics & ROI Measurement
- Cross-functional Collaboration
- CRM & Marketing Automation Tools
- Must have SEO advance knowledge
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- 0-2+ years of experience in industrial B2B marketing
- Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors
- Strong command of CRM, marketing automation, analytics, and content management tools
- Excellent communication, design, branding, and presentation skills
- Strategic mindset with strong analytical and execution capabilities
- Ability to travel as needed for events, exhibitions, and customer visits
- Deep understanding of SEO essentials
- Experience working in a scale-up or fast-growing technology company
- Ability to build marketing infrastructure and teams from the ground up
- Advanced knowledge of SEO
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The Company
What We Do
Robro Systems develops AI-powered machine-vision and camera-based inspection systems for textiles and other industrial materials. Its solutions detect, categorize, and digitize defects, generate defect maps, and integrate with production lines to automate quality control and removal of defective parts. The company also provides monitoring and error-proofing solutions, including systems for FIBC, technical textiles, and roll-winding machines, helping manufacturers improve factory-floor intelligence and reliability.
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