Marketing Automation UX Designer

About us:

WEX is an innovative payments and technology company at the forefront of a rapidly evolving landscape. We aim to simplify the business of running a business, empowering our customers to focus on what they love while reducing complexity and worry. As we strive to build a unified, world-class user experience, we are embracing emerging technologies—particularly AI, machine learning, and generative models—to reimagine our products and services from the customer’s perspective.

About the Role:

As a Marketing Automation UX Designer, you work at the intersection of marketing strategy, data architecture, and user-centered design. Your role is to help turn complex automated workflows into clear, seamless experiences — both for the internal teams managing the systems and for the customers receiving the communications.

It isn’t simply about making things look good. It’s about designing the logic, process, structure, and personalization behind the customer journey so every automated touchpoint feels intentional, relevant, and easy to engage with.

How you'll make an impact:

• Email Design: Create high-converting, responsive designs that scale to 25+ brands. 

• Email Design Process Management: Establish design standards, requirements, component libraries and more to enable developers to build emails efficiently and consistently.

• Tool Management: Work within Salesforce Marketing Cloud to ensure design assets are technically compatible with the automation engine.

• A/B Testing & Optimization: Design experiments to test variables like timing, CTAs, and layout. Use data-driven insights to iterate on automated flows.

• Workflow Visualization: Design the visual logic for complex automated "drip" campaigns, ensuring branching logic is clear and user-friendly for stakeholders to review.

• Landing Page Design: Create high-converting, responsive designs for automated emails, SMS, and dynamic landing pages, focusing on accessibility and brand consistency.

• Data Translation: Collaborate with data analysts to use behavioral triggers (e.g., "abandoned cart" or "last login") to trigger personalized UI elements.

Experience you'll bring:

• Education: Bachelor's degree in marketing, business, or a related field.

• Experience: Senior experience in marketing automation and personalization development, with demonstrated success.

• Platforms: Hands-on experience with Salesforce. Marketing Cloud is preferred. Experience with similar tools will be considered.

• Design: Proficiency in Figma, Adobe XD, or similar tools, plus Mobile-first design principles. (Links to your portfolio provided during application process required for consideration).

• Technical: Familiarity with HTML/CSS for email; understanding of API triggers and logic.

• Soft Skills: Ability to explain complex technical logic to non-technical stakeholders.

• UX Methods: Wireframing, prototyping, user testing, and behavioral psychology.

Desired qualifications & experiences:

• Increased Engagement: Higher open rates and click-through rates (CTR) on automated sequences.

• Efficiency: Reducing the time it takes for marketing teams to deploy or troubleshoot a workflow.

• Reduced Friction: Lowering churn rates by ensuring automated messages are helpful rather than intrusive.

• Brand Cohesion: Ensuring a "robot" never sounds or looks like a robot, maintaining a consistent brand voice across all automated channels.