Brady Corporation is looking for a Marketing Automation Specialist. As a Marketing Automation Specialist, you will execute campaign creation, marketing automation and customer segmentation to drive increased sales pipeline. You will leverage your experience in marketing automation platforms to design and implement automated workflows, identify in-market accounts and create customer segmentation that can be used across channels. Your primary goal will be focused on utilizing our marketing automation platform to manage complex, data-driven marketing campaigns to increase pipeline through lead identification and conversion.
- Marketing Automation: Design and execute marketing automation processes to improve sales effectiveness
- CRM/CDP: Leverage data across multiple data sources for better targeting and personalization
- Selection: Use your expertise in MarTech to select groups of customers across marketing automation and customer data platforms
- Segmentation: Deeply understand Brady’s customer segments, personas and buying journeys to create actionable audiences for which we can trigger personalized messages
- Testing and Automation: Continuously test and optimize processes to improve ROI
- Collaboration: Collaborate with cross-functional teams, including sales, demand generation, ecommerce and more to ensure alignment and execution of ABM initiatives
- Sales Enablement Tools: Turn data into actionable tools that can be used by the sales team to grow pipeline, increase velocity and cross sell
- Data Management: Ensure data integrity and cleanliness of lead flow to ensure accurate reporting and easy integration across data sources
- Account-Based Marketing (ABM): Assist in the execution of ABM strategies, including identifying in-market target accounts and coordinating across teams to drive action on those accounts
Skills Required
- Experience in marketing automation platforms
- Proficient in CRM and customer data platforms
- Ability to design and execute marketing automation processes
- Experience in account-based marketing strategies
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
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