Marketing Automation Lead

Accountabilities

• Email Development & Deployment
- Deliver fully responsive, mobile-optimized emails that meet Lovepop brand and accessibility standards.
- Achieve error-free deployments by following thorough QA processes before every send.
- Consistently hit campaign launch deadlines while maintaining visual and functional quality.
• Automated Campaign Management
- Build and maintain Lifecycle automation flows in Bloomreach that trigger at the right time for each audience segment and/or individual customer.
- Optimize workflows to improve engagement and conversion rates.
- Keep all active automations updated, relevant, and technically sound.
• Promotion Code Management
- Accurately create and activate promotion codes aligned with marketing offers utilizing both Bloomreach and Shopify platforms.
- Track and report on promotion code performance to evaluate ROI in partnership with Lovepop’s Analytics team.
- Ensure codes function seamlessly across all customer touchpoints.
• Performance Monitoring & Optimization
- Regularly review Email, SMS, and Direct Mail campaign analytics to identify trends.
- Implement testing strategies (A/B or multivariate) to increase retention and repeat revenue.
- Recommend and execute improvements based on data insights and team feedback.

Qualifications

• Lifecycle Marketing & Automation Experience (4+ years): Proven ability to build and optimize campaigns that increase customer engagement, retention, and repeat revenue.
• Responsive Email Coding (HTML/CSS): Skilled at creating mobile-optimized, accessible emails that meet brand standards and perform flawlessly across devices; proficiency in Jinja for personalization is a strong plus.
• Marketing Automation Platform Proficiency (Bloomreach preferred): Capable of building workflows, segmenting audiences, managing campaign assets, and executing rigorous QA processes to ensure error-free deployment.
• Customer Journey Mapping & Segmentation Expertise: Ability to map customer journeys and deliver personalized communications at the right time, through the right channel, in partnership with the Lifecycle Creative Manager who owns the strategy brief.
• SMS Campaign Execution: Knowledge of tools, compliance, and strategies to deliver both mobile-first one-time blast campaigns and triggered notification flows effectively.
• Exceptional Cross-Functional Collaboration & Agility: Excels at partnering with Marketing, Design, and Analytics teams across global time zones, working from Vietnam alongside teammates based in the US to deliver high-quality campaigns on deadline.