Marketing Automation Specialist

Reposted 8 Days Ago
Be an Early Applicant
Sofia, Sofia-grad
Mid level
Blockchain • Fintech
The Role
The Marketing Automation Specialist will design and optimize automation journeys, manage audience segmentation, and improve campaign performance through data analysis and collaboration with various teams.
Summary Generated by Built In

Stand out and drive the next generation of wealth. ​​Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.

Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

Official website: nexo.com

Your Role:

  • Design, launch, and optimize marketing automation journeys across email, push, and in-app.
  • Own audience segmentation, define criteria and ensure messages reach the right audience.
  • Own automations planning, setup, and optimization to deliver measurable results.
  • Collaborate with Product, BI, and CRM teams to ensure automations are properly set up, meet requirements, and are continuously improved.
  • Monitor and analyze campaign results, identify gaps, and optimize flows to improve performance.

What makes you stand out:

  • 3+ years of experience in marketing automation, with a focus on retention marketing.
  • Hands-on experience with marketing automation platforms (Salesforce Marketing Cloud or similar).
  • Strong analytical skills, using data to improve targeting, engagement, and campaign effectiveness.
  • A practical, hands-on approach, always looking for ways to improve and test new ideas.

Nexo benefits:

  • Competitive and rewarding remuneration package.
  • Annual performance-based bonuses.
  • Comprehensive Learning Hub for continuous growth.
  • Hybrid work model: primarily office-based with scheduled home office flexibility.
  • A dynamic and inspiring environment with cutting-edge projects.
  • Career development opportunities in a global leader driving the next generation of wealth.
  • Customizable personal benefits package.
  • Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
  • Free parking with a designated space, free electric bikes, and public transportation cards.
  • Fresh fruits, snacks, and a well-stocked office kitchen.
  • Regular department team buildings and company-wide team buildings.

Top Skills

Salesforce Marketing Cloud
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Georgetown, KY
372 Employees
Year Founded: 2017

What We Do

Nexo is the world's leading regulated institution for digital assets.

The company’s mission is to maximize the value and utility of cryptocurrencies by offering tax-efficient Instant Crypto Credit Lines, a high-yield Earn Crypto Interest product, Send & Pay capabilities, and sophisticated trading & OTC services, all while providing the top-tier custodial insurance and military-grade security of the Nexo Wallet.

Nexo manages assets for over 4М+ users across 200+ jurisdictions and has processed over $80 billion since its launch in 2018.

Similar Jobs

DraftKings Logo DraftKings

Senior Site Reliability Engineer

Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Hybrid
Sofia, Sofia-grad, BGR

Mondelēz International Logo Mondelēz International

Sourcing Manager - Facility Management - Europe

Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Hybrid
5 Locations

Genius Sports Logo Genius Sports

Sports Event Analyst - Part time

AdTech • Artificial Intelligence • Machine Learning • Marketing Tech • Software • Sports • Big Data Analytics
Easy Apply
Hybrid
Sofia, Sofia-grad, BGR

DraftKings Logo DraftKings

Security Analyst I

Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Hybrid
Sofia, Sofia-grad, BGR

Similar Companies Hiring

Amplify Platform Thumbnail
Fintech • Financial Services • Consulting • Cloud • Business Intelligence • Big Data Analytics
Scottsdale, AZ
62 Employees
Camber Thumbnail
Social Impact • Healthtech • Fintech
New York, NY
53 Employees
Rain Thumbnail
Web3 • Payments • Infrastructure as a Service (IaaS) • Fintech • Financial Services • Cryptocurrency • Blockchain
New York, NY
40 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account