Job Purpose
We are currently seeking to appoint a Marketing Automation Specialist to join a growing and fast-paced marketing team, working in vibrant offices in Toronto Downtown. With fantastic office perks, we’re the perfect place for high achievers to grow and thrive.
We’re looking for a hard-working and self-motivated person to deliver multiple automation campaigns across our group companies to prospects and clients.
The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.
The Role
● Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications to drive engagement and conversions
● Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel
● Design and create emails, landing pages, templates, forms, nurture programs, lead scoring models, and other campaign assets
● Implement A/B testing and continuously optimize automated workflows to improve performance and ROI
● Ensuring seamless integration of Marketo with our CRM (Salesforce) to improve quality of information for our sales team
● Integrating and managing relevant third-party softwares (e.g. GotoWebinar, RingCentral) with Marketo
● Maintain/Improve database hygiene for effective segmentation, personalization
● Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention and ensure alignment of automation efforts with overall marketing objectives
● Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns.
● Help implement new product features to enhance Marketo’s functionality
Mandatory Skills
• 1-2 years of Experience with Marketing Automation Platforms (preferably Marketo, certification preferred)
• Experience with lead scoring systems, A/B testing and audience segmentation
• Strong email marketing, campaign experience and knowledge of compliance regulations (e.g., GDPR, CAN-SPAM)
• Strong communication, analytical skills and ability to use data for informed decision-making
• Excellent project management skills, ability to meet deadlines and attention to detail
Desirable Skills
• Experience in a B2B marketing role
• Experience with CRM software (Salesforce)
• Knowledge of HTML/CSS for email template customization
• Familiarity with webhooks and API integration
• Knowledge of any programming language and experience in improving processes is considered an asset
Why Work for Peninsula?
- Day off on your birthday
- Enhanced Benefits with Health and Dental Coverage
- We offer a Registered Retirement Savings Plan (RRSP) Matching Program
- Downtown Location
- Vacation Days increase after 2 and 5 years’ service
Top Skills
What We Do
Peninsula is a worldwide trusted small business advisor. We help small businesses in Canada, the UK, Ireland, Australia, and New Zealand, taking care of the details and leaving you free to see the big picture, all for a fraction of the cost of most professional service providers, thanks to our affordable membership options.
When you run a small business, the most valuable commodity of all is the hardest one to find: time.
Time to concentrate on doing the things you do best. The things that made you set up in the first place. The things that make your business grow. Because nobody sets up a business to spend their time learning about employment-related matters. Nobody except us, that is.
#SuccessStartsHere
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