Marketing Automation Specialist

People.ai is an AI-powered foundational data platform that helps customers unlock go-to-market success & growth by providing teams with solutions built specifically for their needs. Providing enhanced pipeline visibility, more actionable insights, and a single source of truth for all sales activities. People.ai’s unique dataset, consisting of trillions of sales activities, millions of deals, 160 million business contacts, and 69 approved patents related to AI-based business insights, sets the company apart. Companies such as Verizon, IBM Red Hat, Snowflake, Zoom, and Palo Alto Networks rely on their enterprise-ready, patented AI technology. 

At People.ai, we believe that people enrich the world around them in countless ways. We believe that the more time they spend applying their creativity, resourcefulness, and critical thinking to activities that matter most in their professional life, the more effective a professional they become. Our team is a diverse, outspoken group of creatives and critical thinkers, hyper-focused on driving change and growth. We embrace different. We applaud non-traditional career paths. We're inspired by people who have made processes their own. 

As the Marketing Automation Specialist at People.ai, your role is to enhance our marketing automation capabilities, drive the effectiveness of our owned channels, and improve lead qualification through the strategic execution of Marketo programs. You will be the cornerstone of our marketing automation and campaign efforts, ensuring the seamless operation and optimization of our digital marketing initiatives.

Responsibilities:

• Own the execution of Marketo programs to improve owned channels, resulting in better-qualified leads.
• Set the stage for best-in-class marketing automation programs, including landing page optimization, form implementation, Email A/B testing, and overall program Q/A.
• Regularly analyze and report on programs and email sends in Marketo, providing insights to program managers and stakeholders.
• Work with program managers to activate programs and email campaigns across Marketo / Webflow including: setup, testing, and execution of marketing emails, landing pages, forms, lead lists, and flows for various demand generation programs.
• Manage a central email tracker and report the schedule of outbound communications globally on a weekly basis.
• Communicate metrics on campaign performance to program managers and stakeholders regularly to assist with optimization.
• Collaborate with the global digital team to implement and optimize form strategy on the website.
• Stay up to date with Marketo best practices and become the “center of excellence” for all digital marketing assets and programs by providing technical and application support to other marketing personnel.
• Continuously test, measure, and optimize messaging, assets, programs, segments, and tactics.
• Assist with data management tasks designed to increase program, tactic, and reporting effectiveness.
• Participate in brainstorming and implementing new programs, tactics, and processes.

Requirements:

• Proficiency in tools such as Marketo and Webflow.
• Marketo Certified Expert is a major plus.
• Understanding of key B2B marketing program metrics and marketing funnel.
• Understanding of GDPR, CCPA, and CAN-Spam compliance.
• 2-3 years of email marketing/marketing automation experience.
• Ability to build relationships and work with global teams.
• Project management skills with the ability to multitask and prioritize.
• Ability to analyze data and communicate results and findings.
• Ability to quickly learn and troubleshoot complex technology.
• Ability to work independently and effectively within a team.

Headquartered in San Francisco, CA, People.ai is backed by Y Combinator and Silicon Valley’s top investors, including ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures, and Mubadala Capital. People.ai is listed in the top 20 percent of Inc 5000 companies, is a regular leader in our key categories on G2, and is on the Forbes list of America’s Best Startup Employers. For more information, please visit www.people.ai.

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A reasonable estimate of on-target earnings (OTE) is $60,000 to $75,000. Additionally, regular employees may be eligible for commissions or bonus programs (target included in OTE), equity, and benefits. The range is subject to change. People.ai takes into wide range of factors when determining an individual’s pay. These factors can include, skill set, training and experience, licensure and certifications, and location and metropolitan area.