The Role
Manage and optimize email and WhatsApp marketing campaigns, including automated workflows, audience segmentation, drip sequences, A/B testing, lead nurturing, and conversion optimization. Integrate campaigns with CRM systems, track performance using GA4 and UTM parameters, monitor deliverability and engagement metrics, and ensure compliance with data privacy regulations. Collaborate with sales to improve lead tracking and follow-up processes.
Summary Generated by Built In
About the Role:
We are looking for a Marketing Automation Specialist with 2-3 years of experience to manage and optimize our email marketing and WhatsApp marketing campaigns. The ideal candidate will be responsible for developing automation workflows, segmenting audiences, and ensuring high engagement and conversion rates. If you have a strong analytical mindset and a passion for personalized, data-driven marketing, we’d love to have you on our team!
Key Responsibilities:Email Marketing:Plan, execute, and optimize email marketing campaigns for lead generation, nurturing, upselling, and customer retention.
Create personalized and automated email workflows using CRM & email automation tools (e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, or similar).
Develop segmentation strategies based on user behavior, demographics, and engagement.
Perform A/B testing on subject lines, email content, and CTAs to improve open rates and conversions.
Monitor email deliverability, analyze campaign performance, and implement strategies to improve open rates, CTR, and conversion rates.
Ensure compliance with email marketing regulations such as GDPR, CAN-SPAM, and CASL.
WhatsApp Marketing:Develop and execute WhatsApp marketing campaigns using WhatsApp Business API, chatbots, and automation tools.
Create automated drip sequences, broadcasts, and personalized messages for customer engagement.
Optimize WhatsApp lead nurturing to drive conversions and re-engagement.
Analyze response rates, engagement, and conversion metrics to refine messaging strategies.
Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups.
Marketing Automation & CRM Integration:Set up and manage multi-channel automation workflows integrating email, WhatsApp, and other digital touchpoints.
Use Google Analytics 4 (GA4), UTM tracking, and CRM dashboards to track customer journeys and campaign performance.
Optimize lead scoring and segmentation models to improve funnel efficiency.
Required Skills & Qualifications:2-3 years of experience in email marketing, WhatsApp marketing, and marketing automation.
Proficiency in email marketing tools (Zoho, HubSpot, Mailchimp, ActiveCampaign, Marketo, etc.).
Experience with WhatsApp Business API, chatbot automation, and WhatsApp marketing tools.
Strong understanding of email segmentation, automation, and drip marketing.
Hands-on experience in A/B testing, campaign analytics, and CRM integrations.
Familiarity with Google Analytics 4 (GA4), UTM tracking, and conversion optimization.
Knowledge of data privacy laws (GDPR, CAN-SPAM, etc.) related to email and WhatsApp marketing.
Strong analytical and problem-solving skills.
Preferred Qualifications:Experience with omnichannel automation.
Basic knowledge of HTML & CSS for email template design.
Should have a Computer or IT background.
Basic knowledge of HTML, JavaScript, CSS, Wordpress and other web technology for email & Whatsapp template design.
Experience working with WhatsApp chatbots and AI-driven automation tools.
Skills Required
- 2-3 years of experience in email marketing, WhatsApp marketing, and marketing automation
- Proficiency with email marketing tools such as Zoho, HubSpot, Mailchimp, ActiveCampaign, or Marketo
- Experience with WhatsApp Business API, chatbot automation, and WhatsApp marketing tools
- Strong understanding of email segmentation, automation, and drip marketing
- Hands-on experience with A/B testing, campaign analytics, and CRM integrations
- Familiarity with Google Analytics 4, UTM tracking, and conversion optimization
- Knowledge of GDPR, CAN-SPAM, CASL, and related data privacy laws
- Strong analytical and problem-solving skills
- Experience with omnichannel automation
- Basic knowledge of HTML and CSS for email template design
- Computer or IT background
- Basic knowledge of HTML, JavaScript, CSS, WordPress, and other web technologies
- Experience with WhatsApp chatbots and AI-driven automation tools
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The Company
What We Do
Matrix Comsec is an India-based technology company established in 1991 that develops and manufactures enterprise-grade security and telecom solutions. Its portfolio includes IP video surveillance systems, network cameras, video management software, network video recorders, access-control systems, time-attendance systems, and telecom products. Matrix focuses on cybersecure, integrated, scalable technologies for modern businesses and enterprises, with solutions designed, developed, and manufactured in India.
