eToro is the trading and investing platform that empowers users to invest, share, and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest simply and transparently. We have created an investment platform that is built around collaboration and investor education. On our platform, users can view other investors’ portfolios and statistics, and interact with them to exchange ideas, discuss strategies, and benefit from shared knowledge. We have 40 million registered users from 75 countries, and our platform is available in 20 languages. eToro is an innovative, fast-growing business and is listed on Nasdaq in May 2025. We have over 1,400 employees across more than 10 offices around the globe, strategically positioned to serve the needs of users. You can find out more about eToro here.
Role Summary
Welcome to the team that keeps our global trading & investing community engaged! We are the engine behind keeping our customers active, informed, and excited. At a time of massive innovation, we are actively transitioning our marketing operations by building cutting-edge, in-house AI tools to automate campaign creation from concept to code.
As a Marketing Automation Specialist, you’ll be responsible for the full campaign process - from concept and setup to QA, localization, delivery, performance analysis, optimization, and reporting. Whilst working closely with stakeholders across the organization to support both marketing and operational campaigns, while ensuring accuracy, quality, and consistency across channels and languages.
If you are a fast learner, love technology, and want to be at the absolute forefront of how AI is transforming marketing automation, this is the place for you.
What will you be doing?
- Create, manage, and optimize multi-channel marketing and operational campaigns.
- Own the end-to-end campaign process, including content, design coordination, segmentation logic, development, localization, QA, delivery, analysis, reporting and troubleshooting.
- Build, test, and deploy email and notification campaigns using Salesforce Marketing Cloud (SFMC) and basic HTML.
- Work directly with our beta in-house AI tools (utilizing Codex and advanced AI integrations) to generate campaign concepts, strategies, target audiences, and code.
- Collaborate daily with internal stakeholders, including marketing, product, data, design, and regional teams.
- Manage multilingual campaigns and ensure accurate localization and delivery.
- Monitor campaign performance, identify trends, and provide actionable recommendations.
- Stay agile! While you will have routine duties, you must be ready to pivot quickly to launch high-priority, real-time marketing campaigns based on market events or product launches.
- Actively look at our processes and tools, flag issues, suggest new features, and help us optimize how we run campaigns.
- Experience: Around 1+ years of experience in marketing automation, digital marketing operations, or a highly technical/analytical environment. (Prior exposure to Salesforce Marketing Cloud is a major plus, but we will train you if you have the right aptitude!).
- The "Fast Learner" Mindset: You excel at picking up new software, learning on the fly, and creating your own step-by-step guides to master unfamiliar systems.
- Tech & AI Savvy: You have basic comfort with HTML /CSS for emails and a strong interest in using AI tools (Claude, ChatGPT, n8n) to optimize your daily workflows. Even a personal interest and affinity for experimenting with AI tools for coding & prompting.
- Strong Communication: Excellent verbal and written English. You are comfortable presenting your ideas, explaining your thought process, and collaborating across global teams.
- Adaptability: You thrive in dynamic, fast-paced environments where priorities can change quickly, and you know how to manage your time effectively under pressure.
Advantageous if you have:
- Experience building internal AI tools, automations, agents, GPTs, or AI-assisted workflows.
- Experience in basic programming.
- Education in Computer Science or a related technical field.
- Financial markets or fintech related experience.
Skills Required
- 1+ years experience in marketing automation, digital marketing operations, or highly technical/analytical environment
- Prior exposure to Salesforce Marketing Cloud (SFMC)
- Basic comfort with HTML and CSS for emails
- Strong interest and experience using AI tools (e.g., Claude, ChatGPT, Codex, n8n) for workflows and coding
- Fast learner mindset and ability to learn new software quickly
- Excellent verbal and written English; strong communication skills
- Adaptability to fast-paced changing priorities and real-time campaigns
- Experience building internal AI tools, automations, agents, or GPTs
- Experience in basic programming
- Education in Computer Science or related technical field
- Financial markets or fintech experience
What We Do
eToro is a multi-asset platform which offers both investing in stocks and digital assets, as well as trading CFDs. Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 67% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money. In the US, eToro only offers cryptoassests, no CFDs, and plans to expand its offering in the near future. eToro USA LLC; Investments are subject to market risk, including the possible loss of principal. Archived, "Virtual currencies are highly volatile. Your capital is at risk.” eToro AUS Capital Limited ABN 66 612 791 803 AFSL 491139. OTC Derivatives are leveraged financial products and considered risky. For clients with accounts under the Australian regulation: Real stocks are offered via a managed investment scheme. Interests are issued under ARSN 637 489 466 operated by Gleneagle Asset Management Limited ABN 29 103 162 278 AFSL 226199 and promoted by eToro AUS Capital Limited AFSL 491139. Your capital is at risk. Consider our Product Disclosure Statement (PDS).
