Please reference the schedule and minimum qualifications listed below before applying.
If you need assistance with filling out our application form or during any phase of the application, interview, or employment process, please notify our Human Resources Team at 801-366-6947 option 1 or email [email protected] and every reasonable effort will be made to accommodate your needs in a timely manner.
Job SummaryAssists in development of overall marketing automation infrastructure. Focusing on the Credit Unions demand generation efforts related to product and service growth.
Responsible for developing and maintaining automation data feeds, mapping, system connections, trouble shooting and report building. Ensures database integration and hygiene and enhances existing or develops new automation campaigns within Eloqua or Salesforce. Must
be proficient with the Eloqua, Salesforce, Microsoft Dynamics or like systems.
Job Description
LOCATION
Mountain America Center
9800 S Monroe St
Sandy, Utah
*Hybrid work option available: in-office and remote
SCHEDULE
Full-Time
To be effective, an individual must be able to perform each job duty successfully.
- Executes marketing plans and best practices for the Eloqua / Salesforce Marketing Automation infrastructure including; lead scoring, profiling and segmentation, system integration, data hygiene, optimization, troubleshooting and reporting with existing and new systems.
- Defines, implements and maintains marketing automation best practices including; data quality and hygiene, list management, optimization, and troubleshooting.
- Participates in cross-functional teams providing technical expertise on issues involving sales and marketing tools and databases. Models engagement milestones and buying cycles that shape our prospect, nurturing, and expansion campaigns
- Manages large data sets to monitor, maintain, and enhance data quality within the marketing systems.
- Evaluates new technologies and add-on applications to improve and optimize marketing effectiveness and efficiency.
- Analyzes marketing and sales data to develop insights and make recommendations on areas for optimization of various marketing channels, campaigns, and marketing/sales funnel performance strategy and execution.
- May manage execution for email and SMS campaigns in support of various programs.
- May maintain SMS system and ensures TCPA compliance.
- Performs other duties as assigned.
KNOWLEDGE, SKILLS, and ABILITIE
The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
Experience
- 5 years of experience in marketing automation and database management (high-tech campaign design, integrated marketing and demand generation). Salesforce.com experience a plus.
- 3 years of experience in project management experience.
- Track record of performance excellence meeting targets and objectives
- Working knowledge and experience with quantitative analysis, statistics, etc.
- Experience in data and analytics management, including the use of predictive modeling to develop accurate market and product forecasts.
- Ability to analyze business needs and formulate them into effective marketing strategies
Education
Bachelor’s Degree in Advertising, Marketing, Information Technology or related field.
Licenses, Certificates, Registrations
- Eloqua or Marketo Certification preferred
- Salesforce Certified Database Administrator preferred
- Adobe Analytics Certification preferred
Computer/Office Equipment Skills
Solid experience in troubleshooting and resolving complex data issues
PHYSICAL ABILITIES / WORKING CONDITIONS
Physical Demands
- Ability to talk, sit, and hear consistently
- Ability to stand, walk, and use hands to handle or reach occasionally
Vision Requirements
- Close vision (clear vision at 20 inches or less)
- Distant vision (clear vision at 20 feet or more)
- Color vision (ability to identify and distinguish colors)
Weight Lifted or Force Exerted
Ability to lift up to 10 pounds occasionally
Environmental
There are no unusual environmental factors (such as a typical office)
Noise Environment
Moderate noise (business office with computers and printers, light traffic)
Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.
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What We Do
It may be our story, but it's all about you. Mountain America Credit Union first opened its doors in the 1930s with a commitment to guiding our members to achieve their financial dreams. Today, our essence—guidance—remains the focal point of our identity. It’s a purpose-driven identity to ensure that everything we do moves you safely along your journey. Call it a path, a trail, or simply a way through. Sometimes it's arrow straight. Other times it has unexpected twists and turns that require knowledge of the road ahead. From wherever you are to where you see yourself going, there is a clear way forward. It's life's financial journey, and we're here to guide you every step of the way. As your financial partner, we'll help outfit you with the tools for the journey ahead—like convenient, flexible products and services designed around how you really live, as well as sound, timely advice to help steer you around any obstacles. This is your journey. Let's begin together, right here. Equal Housing Lender. Insured by NCUA.
