Intermedia has established itself as a leading provider of cloud communications and collaboration tech that allows companies to connect better. We have a strong track record of growth, profitability, and creating an environment where everyone matters. Everyone. While we are fast-paced and admittedly a bit intense, we promise that you won’t be bored. You will find Intermedia is a place where you can indulge your passion for creating and supporting great cloud technology. What’s more, we always look to promote from within and have many employees who have been with us 10, 15, and 20+ years!
Culture at Intermedia is built on teamwork and transparency. We hold each other accountable and always have each other’s back!
Are you ready to make your mark?
Key Responsibilities
- Plan and execute end-to-end marketing automation campaigns, including lead nurturing, scoring, and lifecycle management.
- Brainstorm, execute, and measure growth experiments within Marketo to optimize performance.
- Partner with Product Marketing and Field Marketing to build targeted programs and secure required campaign assets.
- Maintain and optimize data hygiene, enrichment, progressive profiling, and data governance.
- Ensure all marketing activities comply with international spam and data privacy regulations.
- Identify database optimization opportunities to accelerate lead and pipeline growth.
- Manage the integration of internal and third-party tools with our marketing automation platform.
- Collaborate with Sales Operations on cross-functional projects to troubleshoot data exchange issues between systems.
- Investigate, evaluate, and adopt new platforms or tools to support scaling marketing needs.
- Gather detailed business requirements from marketing, sales, and tech teams to meet business objectives.
- Analyze campaign performance, track end-to-end lead attribution, and deliver actionable reports to key stakeholders.
- Use data-driven insights to optimize time-to-market speed and campaign efficiency.
- 3+ years of experience in online marketing, specifically designing, building, and executing campaigns in Marketo.
- Marketo Certification: Adobe Marketo Engage certification is highly preferred.
- CRM Expertise: Advanced skills and in-depth experience with Salesforce.
- Web Basics: Working knowledge of HTML and CSS for email and landing page editing.
- Marketing Automation: Proven experience managing digital marketing campaigns, database growth, and strict data hygiene.
- Operations & Delivery: Strong track record in lead management, lead scoring, attribution modeling, and revenue cycle models.
- Systems Integration: Experience integrating third-party tools, managing CRM workflows, or handling platform migrations.
- Data-Driven Thinking: Strong analytical capabilities to evaluate end-to-end metrics and campaign performance.
- Project Management: Ability to thrive in a fast-paced environment, balancing competing deadlines and shifting priorities.
- Communication: Excellent verbal, written, and cross-functional interpersonal skills.
- Work Style: Detail-oriented, resourceful, and capable of working independently under tight timelines with an "I can figure it out" attitude.
- Education: Bachelor’s degree required.
About
To explore other opportunities check out our careers page: https://www.intermedia.com/about-us/careers
Skills Required
- 3+ years experience designing, building, and executing campaigns in Marketo
- Adobe Marketo Engage certification
- Advanced Salesforce CRM expertise
- Working knowledge of HTML and CSS for email and landing page editing
- Proven experience managing digital marketing campaigns, database growth, and strict data hygiene
- Experience with lead management, lead scoring, attribution modeling, and revenue cycle models
- Experience integrating third-party tools, managing CRM workflows, or handling platform migrations
- Strong analytical capabilities to evaluate end-to-end metrics and campaign performance
- Project management skills and ability to manage competing deadlines in a fast-paced environment
- Excellent verbal, written, and cross-functional communication skills
- Detail-oriented, resourceful, and able to work independently under tight timelines
- Bachelor's degree
What We Do
Intermedia is the cloud communications company that helps over 135,000 businesses connect better – through voice, video conferencing, chat, contact center, business email and productivity, file sharing and backup, security, archiving, and more – from wherever, whenever. We strive to eliminate the need for multiple communications service providers with a seamlessly integrated portfolio of communications and collaboration solutions – all delivered through one highly reliable and secure platform. With month-to-month contract options, one monthly bill, one intuitive point of administrative control, and having been certified by J.D. Power seven times for providing “An Outstanding Customer Service Experience," Intermedia is committed to providing enterprise-grade products to businesses of all sizes through a simple, Worry-Free Experience. As a partner-first company, Intermedia goes to work for over 7,500 channel partners by providing a comprehensive set of programs, resources, and support to help them grow their revenue and maximize their success. Programs include our Customer Ownership Reseller (CORE™) model – which enables partners to resell, package, and manage Intermedia's solutions as if they were their own, while benefiting from highly attractive economic terms and maintaining ownership of their customer relationships – as well as agent models. Intermedia is also proud to be the exclusive cloud communications platform provider for NEC, a leader in global market share for unified communications with an estimated 80+ million business phone users worldwide. Recent Awards: • J.D. Power Certified Assisted Technical Support Program – 2023, 2021, 2020, 2019, 2018, 2017, 2016 • Inc. Magazine’s Best Workplaces of 2021 • PCMag Editor’s Choice – Intermedia Unite • PCMag Editor’s Choice – Intermedia AnyMeeeting • PCMag Editor’s Choice – Intermedia Hosted Exchange • CRN - 5-Star Partner Program - 2023, 2022 • CRN’s Cloud Computing Product of 2022, 2021 – Intermedia Unite
