Marketing - Attorney

Posted One Month Ago
Be an Early Applicant
3 Locations
In-Office
135K-236K Annually
Senior level
Insurance
The Role
Provides legal guidance to GEICO’s marketing team on consumer-facing advertising across social media, SMS, email, web, direct mail, and other channels. Reviews advertising claims, disclosures, testimonials, endorsements, influencer content, promotions, and sweepstakes. Advises on consent collection, opt-out requirements, preference management, outbound calling, TCPA, CTIA carrier rules, and CAN-SPAM compliance. Requires practical, business-focused legal judgment and collaboration in a regulated environment.
Summary Generated by Built In

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

 

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO is seeking a business-oriented attorney to support its marketing team. This role will provide legal guidance on consumer-facing advertising and marketing initiatives across social media, SMS, email, web, direct mail, and other channels.

Key Responsibilities

  • Review and advise on consumer-facing marketing and advertising content.
  • Advise on SMS marketing, email marketing, outbound calling, consent collection, opt-out requirements, and preference management.
  • Review advertising claims, disclosures, testimonials, endorsements, influencer content, promotions, and sweepstakes.

Qualifications

  • J.D. from an accredited law school and active bar membership in good standing.
  • 4-8 years of legal experience, preferably in-house or at a law firm supporting advertising, marketing, consumer protection, or communications compliance matters.
  • Strong working knowledge of advertising law and TCPA, CTIA carrier rules, and  CAN-SPAM.
  • Ability to provide clear, practical, business-focused legal advice in a fast-paced environment.
  • Excellent judgment, communication, and stakeholder management skills.

Preferred

  • Experience in insurance, financial services, telecommunications, or another highly regulated industry.

Location

  • Bethesda, MD; Cleveland, OH, New York, NY. (Hybrid three days a week)


 

Annual Salary

$135,300.00 - $235,750.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.


 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

 

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

 

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

Skills Required

  • J.D. from an accredited law school
  • Active bar membership in good standing
  • 4-8 years of legal experience
  • Experience supporting advertising, marketing, consumer protection, or communications compliance matters
  • Working knowledge of advertising law
  • Working knowledge of the Telephone Consumer Protection Act
  • Working knowledge of CTIA carrier rules
  • Working knowledge of the Controlling the Assault of Non-Solicited Pornography and Marketing Act
  • Ability to provide clear, practical, business-focused legal advice in a fast-paced environment
  • Excellent judgment, communication, and stakeholder management skills
  • Experience in insurance, financial services, telecommunications, or another highly regulated industry

GEICO Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GEICO and has not been reviewed or approved by GEICO.

  • Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, prescription, behavioral health, dental (including orthodontia), and vision options with multiple plan types. Wellness resources, HSAs/FSAs, and related programs add breadth to the core health offering.
  • Retirement Support — Retirement support includes a 401(k) with an employer match, and the match level is still characterized as good even after adjustments. Access to a credit union and financial education tools further strengthens the overall retirement/financial support picture.
  • Flexible Benefits — Work-life programs provide flexibility through hybrid scheduling and limited remote-work options, alongside a broad menu of ancillary benefits such as commuter pre-tax programs, employee discounts, and charitable gift matching. Education support via tuition assistance and scholarships adds additional optionality for different needs.

GEICO Insights

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The Company
HQ: Chevy Chase, MD
26,259 Employees
Year Founded: 1936

What We Do

We know you know GEICO, but we want you to know that with us, you’ll find a rewarding career no matter which path you take. Our over 40,000 associates have been unexpectedly delighted to find that their jobs have turned into illuminating careers. You know us for insurance. Get to know us for great careers, too.

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