Product Marketing Associate

Reposted 16 Days Ago
Hiring Remotely in New York, NY, USA
In-Office or Remote
60K-80K Annually
Mid level
Healthtech • Software
We’ve built a simple platform for DME (durable medical equipment) and supplies ordering to enhance patient care.
The Role
The Marketing Associate will support product marketing, content creation, campaign execution, and develop educational resources to enhance product adoption and customer engagement.
Summary Generated by Built In

Parachute Health is transforming post-acute care as the leading digital ordering platform for medical equipment and supplies. We connect major health systems, health plans, and suppliers to help patients get the life-saving products they need at home. Since launching, we've connected 300,000+ clinicians and 3,000+ supplier locations across all 50 states and helped 15M+ patients. What started as a DME ePrescribing tool has become the order management platform of choice for home medical equipment.

Join our team and make a difference in patient care.

About the Role

We’re looking for a Marketing Associate to join our growing Marketing team. This is a hands-on, generalist role designed to give you broad exposure across the full marketing function - from product marketing and campaigns to content, enablement, and go-to-market execution.

You’ll work closely with the product marketing team and collaborate across the wider Marketing organization, including demand generation, customer marketing, and brand. This breadth is intentional: we want someone who’s eager to learn how all the pieces of a marketing team fit together, and who can contribute meaningfully across multiple workstreams from day one.

This role is a great fit if you can translate complexity into clarity, are energized by cross-functional work, and want to build a well-rounded marketing foundation in a mission-driven, fast-paced environment.

What You’ll Do
  • Help translate product capabilities and releases into clear, outcome-focused narratives for different audiences
  • Create user-facing content - how-to guides, one-pagers, release notes, and quick-reference materials - for new features and workflows
  • Develop and maintain a library of educational resources including videos, demos, and written guides for key user groups
  • Partner with the broader Marketing team to develop and support campaigns that drive awareness, engagement, and product adoption
  • Support go-to-market planning and execution for new feature releases, coordinating timelines and deliverables across teams
  • Build sales enablement materials such as pitch decks, battlecards, and competitive one-pagers that help internal teams communicate product value
  • Contribute to campaign execution across channels, including email, in-app, and content, gaining hands-on experience with the full campaign lifecycle
  • Monitor user questions and feedback to identify content gaps and inform messaging priorities over time
What We’re Looking For
  • 2–4 years of experience in marketing, product marketing, content marketing, customer success, demand generation, or a related role for a B2B technology company
  • Exceptional written communication skills with a talent for simplifying complex information into clear, compelling narratives
  • Analytical and comfortable pulling data, reviewing metrics, and drawing insights from different datasets to create campaigns and assess performance
  • Intellectually curious: passionate about learning the product and understanding its value for different customer segments and users 
  • Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment
  • A self-starter who takes initiative and figures things out independently - you don’t wait to be told what to do, you identify what needs to happen and make it happen
  • Collaborative by nature, with a track record of working effectively across functions
  • Genuinely curious about technology - you pick up new platforms quickly, experiment freely, and actively look for ways AI and marketing tools can help the team work smarter
  • Experience in a high-growth startup or healthtech environment is preferred, though not required
  • Familiarity with the HME/DME or healthcare ordering space - understanding clinician, supplier, and patient workflows is preferred, though not required
  • Hands-on experience with any of the following is a plus:
    • Design tools such as Figma and Gamma for creating visual assets and collaborating on marketing materials
    • Customer communication and marketing automation platforms such as Customer.io and HubSpot for lifecycle messaging and campaign execution
    • AI-powered tools such as Claude, Gemini, or OpenAI for accelerating content and workflow automation
Benefits
  • Medical, Dental, and Vision Coverage: Comprehensive plans with options for low-to-no-cost premiums.
  • Employer HSA Contribution: Company-funded contributions to your Health Savings Account.
  • 401(k) Retirement Plan
  • Equity Incentive Plan
  • Annual Company-Wide Bonus: Opportunity for up to 15% bonus based on company performance.
  • Remote-First Culture: We are remote-first with a dedicated NYC office and reimbursement options for co-working spaces.
  • Flexible Vacation Policy
  • Summer Fridays: 5 additional Fridays off during the summer (separate from PTO).
  • Home Office and Wellness Stipend
  • Monthly Internet Stipend
  • Annual Learning and Development Stipend
Base Salary Band (based on experience and level)

$60,000-$80,000

California job applicants may access the Notice of Collection of Personal Information and Privacy Policy with information and rights required by the California Privacy Rights Act (CPRA) the link here.

We are proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

This role is not eligible for employer visa sponsorship. Applicants must be legally authorized to work in the United States at the time of application and for the duration of employment. The Company does not sponsor employment authorization for this position.


Skills Required

  • 2-4 years of experience in marketing or related field
  • Exceptional written communication skills
  • Analytical skills for data review and insights
  • Strong project management capabilities
  • Collaboration and cross-functional work experience
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The Company
HQ: New York, NY
300 Employees
Year Founded: 2015

What We Do

Nearly half of patients needing medical equipment at discharge don’t get it in time. The ordering process is too convoluted and is still primarily handled by fax. These inefficiencies lead to higher cost of care and poorer patient outcomes. In the most extreme cases, this equipment means life or death. At Parachute Health, it is our mission to make sure that every patient gets what they need, when they need it. We achieve this by driving efficiency through digital connectivity into every aspect of the ordering process, making it delightfully simple.

Why Work With Us

Working at Parachute Health means you'll be part of a collaborative environment where your contributions directly impact patient care and the efficiency of the healthcare system. You'll tackle challenging problems, utilize modern tech stacks, and enjoy a culture that prioritizes innovation, transparency, and growth.

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