What You'll Do:
Build foundational product marketing processes through supporting projects such as: go-to-market strategy, persona research, segmentation, messaging and much more.
Manage cross-functional projects, such as our quarterly product releases - bringing together key stakeholders, helping to define audience and messaging
Perform research on Articlate’s market, customers and competitors - uncovering trends, competitor details and compelling events to incorporate into go-to-market plans.
Support product and feature launches, working in collaboration with integrated marketing, product, content and creative teams to execute multi-channel launches that effectively drive customer acquisition and retention.
Help with strategy and execution of physical and virtual events with project management, messaging, content and insights.
Contribute to assets for our revenue generation teams throughout the sales and customer success process (e.g pitch decks, brochures, sales sheets, battlecards, etc.).
What You Should Have:
2+ years in product marketing or related roles such as marketing, product management, or management consulting. B2B SaaS experience is a plus.
Organized and detail-oriented: Strong project management skills, with the ability to juggle multiple projects
Entrepreneurial: Self-starter with a positive, get-it-done mindset
Fast learner: Open to picking up new skills and quickly adapting to unstructured, ambiguous situations
Strong communicator: Able to adapt your communication to best reach your audience, both for internal audiences and customer-facing messages
Collaborative: Ability to build relationships and partner effectively with internal and external stakeholders at all levels
Data-orientation: Ability to synthesize qualitative and quantitative research to make informed business decisions
Bachelor’s degree required
Skills Required
- 2+ years in product marketing or related roles (marketing, product management, management consulting)
- Bachelor's degree
- Strong project management skills; organized and detail-oriented
- Ability to perform market, customer, and competitive research and synthesize insights
- Experience supporting product and feature launches and multi-channel go-to-market execution
- Strong written and verbal communication skills for internal and customer-facing messages
- Collaborative, able to build relationships with stakeholders at all levels
- Data-orientation; synthesize qualitative and quantitative research to inform decisions
- Entrepreneurial, self-starter mindset and fast learner
- B2B SaaS experience
What We Do
Articulate develops e-learning software, content, and resources that change the way the world learns. More than 106,000 organizations worldwide, including all 100 of Fortune 100, have created millions of courses using our online training apps, Articulate 360 and Rise.com. With Articulate 360, e-learning developers get everything they need to create courses for their learning management systems, including the award-winning authoring app Storyline 360. With Rise.com, organizations get everything they need to create, track, and manage their online training in one complete system. It's the all-in-one online training system employees love. Articulate also has the industry's largest community, E-Learning Heroes, where online training professionals get inspiration, guidance, product support, and best practices on building online training. Join the 965,000+ member of E-Learning Heroes. As a human-centered organization, Articulate is driven by our vision to empower people to live better lives. We're committed to providing the best value to customers and doing right by our employees. We're building a team that looks like the world we live in and an environment where people from diverse backgrounds feel like we belong. Learn more about why we're one of Inc. Magazine's Best Workplaces of 2020.
