Product Marketing Associate

Reposted 4 Hours Ago
Hiring Remotely in United States
Remote
90K-100K Annually
Junior
Internet of Things • Cybersecurity
The Role
Create and publish marketing collateral (blogs, briefs, case studies, web copy, video scripts); analyze product usage, market trends, and content performance; build sales enablement and pitch materials; research and integrate AI/LLM workflows to improve content, research, and reporting; support persona analysis to align content with buyer needs and sales priorities.
Summary Generated by Built In
Description

We’re growing and looking to hire a Product Marketing Associate who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity.

This role will be focused across Claroty’s core verticals and product areas, driving targeted outcomes across a variety of programs. This individual will have a hand in everything from top of funnel educational content to product announcements and sales enablement. The Associate Product Marketing Manager will also be a key supporter of AI workflows for product marketing, researching, building, and defining workflows that meet critical needs for the team.

Responsibilities

As a Product Marketing Associate, your impact will be: 

  • Draft, edit, and publish a wide variety of marketing collateral, including blog posts, solution briefs, case studies, website copy, video scripts and more.
  • Actively experiment with and integrate AI tools to optimize our content generation, research, and reporting workflows. 
  • Dive into product usage data, market trends, and content performance metrics to help the team understand what’s working, what isn’t, and where the market is moving.
  • Assist in building pitch decks, training content, and other enablement materials that equip our global sales team to win.
  • Understand and analyze user and buyer personas to inform global content needs, ensuring our strategic development is always aligned with what the market and our sales team actually needs.
Requirements

What you need to succeed in this role:

  • 1-3 years experience in product marketing, content marketing, or similar roles
  • Writing Acumen: You are a strong storyteller, with the ability to turn complex cybersecurity concepts into clear, engaging prose.
  • Naturally Analytical: You're comfortable working with data and metrics, and curious about using insights to understand performance and recommend improvements accordingly.
  • An AI Enthusiast: You have a keen interest in AI tools and LLMs, and are excited about exploring how they can streamline product marketing workflows.
  • A Self-Starter: You are proactive and resourceful, comfortable researching and testing solutions when faced with new challenges.

Bonus Qualifications

  • Experience in cybersecurity and/or B2B SaaS

About Claroty

Claroty empowers organizations to protect the mission-critical infrastructure that underpins modern life. The AI-powered Claroty Platform serves as the single source of operational truth, providing the deepest visibility and broadest protection across cyber-physical systems (CPS), leveraging five core solutions: asset inventory, exposure management, network protection, secure access, and threat detection. Claroty helps organizations operationalize CPS protection through a programmatic approach designed to reduce risk, maintain operational integrity, and meet compliance–whether in the cloud with Claroty xDome or on-premise with Claroty Continuous Threat Detection (CTD). Claroty is deployed by hundreds of organizations at thousands of sites globally. The company is headquartered in New York City and has a presence in Europe, Asia-Pacific, and Latin America. To learn more, visit claroty.com. 

The expected base salary range for this role is between $90,000 - $100,000, determined by objective criteria including skills, qualifications, and experience level. This range represents base salary only and does not include variable compensation components such as equity or bonuses. Details regarding the broader total rewards package will be shared prior to interviews. Claroty is an equal-opportunity employer committed to fostering a diverse and inclusive work environment for all. We encourage applications from candidates of ALL backgrounds, and special accommodations are available upon request in all selection phases.

Follow us on social media:

  • LinkedIn
  • LinkedIn Life Page
  • Facebook
  • Instagram 

#LI-REMOTE

Skills Required

  • 1-3 years experience in product marketing, content marketing, or similar roles
  • Strong storytelling and ability to translate complex cybersecurity concepts into clear prose
  • Comfortable working with data and metrics to analyze performance and recommend improvements
  • Keen interest in AI tools and large language models (LLMs) and experience exploring their application
  • Self-starter, proactive and resourceful in researching and testing solutions
  • Experience in cybersecurity and/or B2B SaaS
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The Company
HQ: New York, NY
350 Employees
Year Founded: 2015

What We Do

Claroty empowers organizations to secure cyber-physical systems across industrial (OT), healthcare (IoMT), and enterprise (IoT) environments: the Extended Internet of Things (XIoT). The company’s unified platform integrates with customers’ existing infrastructure to provide a full range of controls for visibility, risk and vulnerability management, threat detection, and secure remote access. Backed by the world’s largest investment firms and industrial automation vendors, Claroty is deployed by hundreds of organizations at thousands of sites globally. The company is headquartered in New York City and has a presence in Europe, Asia-Pacific, and Latin America.

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