Marketing Associate
Role Type: Full-Time
Location: Fully remote
About this role:
We are looking for a Marketing Associate to drive our marketing initiatives and amplify our voice across various channels. In this role, you’ll create compelling content for events, webinars, and email marketing while managing social media and collaborating with our marketing, clinical, and sales teams. Reporting to the Associate Director of Marketing, you’ll help oversee our marketing calendar, ensure deadlines are met, and collaborate on strategies to enhance visibility and engagement
We’re looking for a highly organized Marketing Associate who is passionate about events and content and eager to make a meaningful impact within a small, dynamic marketing team.
Key Responsibilities:
- Partner with the marketing team to develop engaging event materials and promotions.
- Collaborate with subject matter experts to create impactful webinar content.
- Support the logistical setup of webinars, including coordinating with speakers and graphic designers for event collateral.
- Work with designers to produce eye-catching imagery for newsletters.
- Maintain and support the email marketing calendar and oversee logistical aspects.
- Collaborate with an SEO contractor to enhance content visibility.
- Help develop and support a social media calendar, overseeing organic content on LinkedIn, Instagram, and Facebook.
- Help monitor performance metrics and help brainstorm strategies to maximize engagement.
- Assist in creating sales enablement materials in partnership with the marketing, clinical, and sales teams.
What You’ll Need:
- At least 2 years of marketing experience with lead generation, and event strategy.
- A genuine interest in special education and its potential for impact.
- Proven ability to execute marketing strategies that drive growth.
- Ability to support multiple projects simultaneously and meet tight deadlines.
- Strong writing skills with the ability to create engaging content regularly across multiple platforms, marketing emails, social media, sales enablement materials, etc.
Nice to have:
- Background or familiarity with special education is a plus.
- Proficiency in CRM management, specifically with HubSpot and Salesforce.
- Experience managing virtual webinars on platforms such as Zoom or similar.
- Ability to analyze data to identify trends, optimize campaigns, and enhance sales performance
- Ability to design engaging visuals using Canva.
Parallel is the first tech-forward provider of care for learning and thinking differences across the United States. We believe learning differences are parallel ways of thinking that should be celebrated! Our mission is to provide students with the resources and encouragement to succeed in the classroom and beyond. To us, this means helping them build confidence in their unique strengths and create strategies to work around their challenges.
Parallel simplifies the process of getting support for learning differences by consolidating providers and resources on a single platform. We connect students with qualified professionals while significantly reducing waiting times, costs, and confusion. We provide a variety of services, including:
- Psychological Assessment & Therapy
- Counseling
- Speech-Language Therapy
- Special Education
- And more!
Want to know what it's like working here? Check out our Glassdoor reviews!
Our commitment to diversity, equity, and inclusion
At Parallel, we believe in celebrating differences. This belief extends from schools into our workplace and through the ways we work together toward our mission. We are committed to fostering a diverse, accessible environment that represents many different cultures, backgrounds, viewpoints, and abilities by championing diversity, equity and inclusion.
This is why we are committed to having and fostering a diverse workforce, including those from historically marginalized groups, and are committed to a work environment where employees’ strengths are championed, differences are celebrated, and no one is discriminated against based on age, race, ancestry, religion, sex, gender identity and expression, sexual orientation, pregnancy, marital status, physical or mental disability, military or veteran status, national origin, or any other characteristic.
We are a proud equal opportunity employer, and we are committed to building a diverse, equitable, and inclusive organization in order to build the foundation for different learners and thinkers to thrive.
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What We Do
We bring together providers and resources on one platform to help students with learning differences receive support. It’s our mission to help every student thrive in the classroom and beyond, and through our services we’re able to drastically reduce wait times, costs, and confusion for families. We provide:
● Comprehensive Psychological Evaluations
● Speech-Language Therapy
● Executive Function Coaching
● Behavioral Therapy & Counseling
● Skill-Based Tutoring
Why Work With Us
We are a remote-first company with unPARALLED growth opportunities. (See what we did there?) You should join us if you want to
● Work in a female-led, DEI-focused startup
● Work somewhere that is team-oriented, where people are equipped to succeed
● Help increase access to care for those with learning differences
● Join the next edtech unicorn
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