The Role
Develop and execute social media strategies, create engaging multimedia content, manage online communities, monitor analytics and KPIs, collaborate with marketing and design teams, conduct audience and competitive research, support cross-subsidiary storytelling, and maintain content calendars and editorial workflows to ensure consistent brand expression.
Summary Generated by Built In
Summary:
The Marketing Associate plays a pivotal role in shaping Primeridge’s digital presence by crafting authentic brand narratives and fostering meaningful engagement across social platforms. This dynamic role blends strategic content creation with proactive community management to strengthen brand loyalty, amplify visibility, and drive audience interaction. As a key contributor to the marketing team, the ideal candidate will leverage creativity and data-driven insights to build vibrant online communities, support multi-subsidiary storytelling across hospitality, proptech, and agribusiness, and ensure consistent brand expression across all digital touchpoints. This entry-level position offers a unique opportunity to grow within a fast-paced, innovative real estate and multi-industry ecosystem.
Responsibilities:
- Develop and execute social media strategies that align with Primeridge’s brand voice, business objectives, and audience insights.
- Create high-quality, engaging content (copy, visuals, video, and interactive formats) for platforms including Instagram, LinkedIn, Facebook, TikTok, and X (Twitter).
- Manage and grow online communities by responding to comments, messages, and mentions in a timely, authentic, and brand-aligned manner.
- Monitor social media performance using analytics tools and adapt strategies based on real-time insights and KPIs.
- Collaborate with the Marketing and Design teams to produce cohesive, on-brand content across digital channels.
- Conduct audience and competitive research to identify trends, opportunities, and content gaps.
- Support cross-subsidiary campaigns by integrating storytelling from hospitality, proptech, and agribusiness into unified digital narratives.
- Maintain content calendars, ensure brand consistency, and manage editorial workflows
Skills Required
- Create high-quality content (copy, visuals, video) for Instagram, LinkedIn, Facebook, TikTok, and X (Twitter)
- Manage and grow online communities by responding to comments, messages, and mentions
- Monitor social media performance using analytics tools and adapt strategies based on KPIs
- Maintain content calendars and manage editorial workflows
- Collaborate with Marketing and Design teams to produce cohesive, on-brand content
- Conduct audience and competitive research to identify trends, opportunities, and content gaps
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
