The Role
Support strategic planning, market intelligence, and KSI tracking. Conduct market research, build datasets and basic models, prepare executive reports, coordinate cross-functional inputs, support M&A screening, and assist pricing and customer programs to inform leadership decisions and drive segment growth.
Summary Generated by Built In
At Franklin Electric, this role provides a strong foundation at the intersection of marketing, strategy, and finance. You will play a key supporting role in leadership decision-making while developing the skills needed to take on greater ownership of strategic planning, market analysis, and growth efforts over time.
The Marketing Associate will support the Global Marketing Manager in driving strategic planning, market intelligence, and Key Strategic Initiative (KSI) tracking across the business segment. This role is centered on delivering high-impact business insights, using data and analysis to inform strategic decisions and guide key initiatives across the business.
The Marketing Associate will support the Global Marketing Manager in driving strategic planning, market intelligence, and Key Strategic Initiative (KSI) tracking across the business segment. This role is centered on delivering high-impact business insights, using data and analysis to inform strategic decisions and guide key initiatives across the business.
Key Responsibilities
Strategic Planning & Execution
- Support the annual strategic planning process, including preparation of materials, data gathering, and coordination across functional teams
- Assist in development of segment strategy through market sizing, growth analysis, and competitive insights
- Help translate strategic priorities into actionable plans, metrics, and tracking tools
Market Intelligence & Analysis
- Conduct market research and competitive analysis to identify key trends, risks, and growth opportunities
- Support development of insights on customer behavior, end-market dynamics, and regulatory influences
- Build and maintain data sets and basic models to support forecasting, scenario analysis, and decision-making
Key Strategic Initiative Management & Reporting
- Assist in tracking and reporting of segment Key Strategic Initiatives (KSIs)
- Prepare clear, concise reporting materials for leadership, including performance updates, insights, and recommendations
- Ensure alignment across functions by coordinating inputs from commercial, operations, and finance teams
Cross-Functional Collaboration
- Partner with marketing, finance, operations, commercial and product teams to align forecasts, priorities, and strategic initiatives
- Contribute to preparation of executive presentations, internal communications and business updates
Mergers & Acquisitions Growth Initiative Support
- Support market mapping and research to identify potential acquisition or partnership opportunities
- Assist with preliminary screening and organization of pipeline materials
Pricing & Customer Programs Support
- Support execution of pricing initiatives, including global price actions
- Support development and execution of customer-facing marketing and promotional programs
Skills Knowledge and Expertise
- Bachelor’s degree in marketing, business, finance, economics, or a related field
- 2-4 years of experience in marketing, market analysis, strategy, or consulting
- Strong analytical and problem-solving skills, with the ability to interpret complex data into clear insights
- Exposure with market research, competitive analysis, and forecasting methodologies
- Proficiency in Excel, PowerPoint, and AI tools; experience building models and executive-ready presentations
- Strong written and communication skills, with the ability to convey insights clearly to senior leadership
About
Franklin Electric is a global leader in water and energy systems, committed to continuous improvement and innovation to meet the diverse needs of our customers. Our founders in 1944 named the company after America’s pioneer electrical engineer, Benjamin Franklin, which lives on today in our culture to drive us to push boundaries and create meaningful change. We offer a comprehensive range of pumps, motors, drives, and controls for residential, commercial, agricultural, industrial, and municipal applications.More than just a workplace, Franklin Electric is a vibrant and inclusive community of forward-thinkers, united by our mission to drive positive impact worldwide. Our culture fosters career growth and personal development, with a focus on promoting from within and nurturing talent. Our recent awards in “America's Most Responsible Companies”, “Most Trusted Companies” by Newsweek, “America’s Climate Leaders” and “Indiana’s Best Places to Work” attest, we're dedicated to upholding the highest standards of corporate responsibility.At Franklin Electric, we believe that everyone deserves to be treated fairly and respectfully, and that our diversity of thought, culture and experience makes us a stronger company. Our commitment to social responsibility is evident in programs like the Franklin Women's Network and our philanthropic efforts through the Franklin Wells for the World Foundation. Through these endeavors, we've provided clean water to over 284,000 people in 12 countries, addressing the global water crisis head-on,Locally in our communities, the Franklin Electric Charitable and Educational Foundation (FECEF) supports causes close to our hearts, such as United Way, Boys & Girls Club, and Big Brothers Big Sisters. Our dedication to excellence extends beyond our products and services, shaping a brighter future for both our employees and the communities we serve. Join us in driving meaningful change and making a difference with Franklin Electric.
Skills Required
- Bachelor's degree in marketing, business, finance, economics, or a related field
- 2-4 years of experience in marketing, market analysis, strategy, or consulting
- Strong analytical and problem-solving skills with ability to interpret complex data into clear insights
- Exposure to market research, competitive analysis, and forecasting methodologies
- Proficiency in Excel, PowerPoint, and AI tools; experience building models and executive-ready presentations
- Strong written and communication skills to convey insights to senior leadership
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The Company
What We Do
Founded in 1944, Franklin Electric has grown from a small motor manufacturing company into a leading global provider of complete water systems and fueling systems. Franklin Electric's principal markets include clean water systems, water transfer and grey water systems, and fueling systems. Headquartered in Fort Wayne, Indiana, Franklin serves all corners of the world with facilities spanning the globe.
