The Marketing Associate role will assist in creating and managing the marketing program for assigned properties and the implementation of all marketing and project initiatives. This role will often work in conjunction with other key marketing team members. The Marketing Associate will be involved in each stage of the project, from pre-development planning through final production of marketing collateral.
KEY RESPONSIBILITIES
• Define timelines for each project and ensure that each milestone is met
• Ensure process and flow of all marketing deliverables
• Monitor budgets, deliverable schedule, and marketing calendar
• Coordinate efforts with DE team, outside vendors and developer clients
• Assist with brand positioning and management throughout creative process
• Review all aspects of creative campaign and compile team’s thoughts into cohesive directives
• Maintain influential knowledge of real estate, design, and media trends
• Monitor industry and competitors to identify emerging trends
• Manage all marketing related project files & documents and update as needed
• Assist in the development of launch strategies, including publicity efforts and events
• Provide educated recommendations for creative, interior design and advertising firms
• Design branded e-blasts and e-vites for campaigns and events
• Manage and review social media and digital marketing assets
• Event oversight
QUALIFICATIONS
• Exceptional timeline management and communication skills
• Proficient in Excel
• Experience in InDesign, Photoshop and Adobe Pro
• Keen attention to detail with the ability to think on both a micro and macro level as it relates to all
aspects of the project’s marketing efforts
• Impeccable forward thinking and ability to anticipate potential delays or issues in timeline
• Creative strategist with an understanding of demographic, neighborhood, and project profiles as
they specifically relate to a successful marketing campaign
• Appreciation of graphic design, culture, and architecture
• Sophisticated written and editorial skills
• Highly organized and comfortable working on multiple, paralleled tracks
This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.
Skills Required
- Exceptional timeline management and communication skills
- Proficiency in Excel
- Experience with Adobe InDesign, Photoshop, and Acrobat Pro
- Strong attention to detail and ability to manage project marketing efforts at both strategic and tactical levels
- Forward-thinking ability to anticipate timeline delays or issues
- Creative strategy skills and understanding of demographic, neighborhood, and project profiles
- Appreciation of graphic design, culture, and architecture
- Sophisticated written and editorial skills
- Highly organized and comfortable managing multiple concurrent workstreams
