The Role
About TATC:
We are a group of pan-African businesses working together to solve the talent gap in Africa with unique, home-grown solutions.
Our vision is to be Africa's solution to bridging the talent gap.
Our brands include BrighterMonday Kenya, BrighterMonday Uganda, Jobberman Nigeria, and Jobberman Ghana.
About BrighterMonday Uganda:
We are Uganda’s leading tech-enabled career development and recruitment platform, connecting qualified job seekers with verified employers.
Our vision is to be the leading source of talent in our markets by providing a platform that simplifies job search and talent acquisition.
We offer online career development support, training services, and personalised HR solutions for job seekers and employers.
Position Summary:
As a Marketing Associate [Events & Activations], you will be vital in organising, executing, and optimising on-ground events and brand activations to drive awareness, engagement, and partnerships for BrighterMonday Uganda.
Working closely with cross-functional teams, you will ensure our brand maintains a strong, consistent presence at career fairs, workshops, expos, and other activations that reinforce our position as a trusted partner in career development and recruitment.
Key Responsibilities:
- Develop and coordinate event calendars, activation plans, and logistics to support BrighterMonday Uganda’s partnership and impact initiatives.
- Oversee on-ground activities during events, from setting up branded materials and liaising with vendors to providing support and an engaging experience for attendees.
- Ensure all events and activations adhere to brand guidelines and messaging, maintaining our position as Uganda’s premier career development and recruitment platform.
- Collaborate with internal teams (Sales, Partnerships, Product, CX) to align event objectives, gather necessary resources, and report on performance metrics post-activation.
- Assist in managing budgets for events and activations, optimising costs while ensuring a high return on investment and brand impact.
- Identify, negotiate, and manage relationships with event vendors, venue managers, and relevant partners to maximise brand visibility and reach.
- Track and analyse key metrics (attendance, lead generation, conversions, partner feedback) to measure the effectiveness of each event or activation, providing insights for continuous improvement.
- Stay informed on emerging trends, competitor activities, and industry best practices in events and activations to keep BrighterMonday Uganda at the forefront of innovation.
- Prepare comprehensive post-event reports, including performance insights, learnings, and recommendations for future improvement.
Reporting into: Marketing Campaign Manager, BrighterMonday Uganda
Other Key Stakeholders:
- BrighterMonday Uganda Marketing Team
- Partnerships Team
- CX Team
- Finance Team
- Pan-African Marketing Team
- External Production Partners (as needed)
Requirements
Qualifications and Skills:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- At least 3 years’ experience in organising, managing, or supporting events and activations, ideally in marketing, media, or a related field.
- Strong organisational and project management skills, with the ability to handle multiple projects under tight deadlines.
- Excellent interpersonal and communication skills for effective vendor and stakeholder relations.
- Proficiency in budget planning and resource allocation to ensure high-impact events at optimal costs.
- Demonstrated ability to measure and analyse event performance metrics, translating insights into actionable recommendations.
- Familiarity with digital marketing channels and social media strategies to amplify event visibility.
- Team player with a proactive mindset, capable of working cross-functionally in a fast-paced environment.
- Enthusiasm for career development and recruitment, and a passion for creating engaging brand experiences.
If you are passionate about delivering outstanding event experiences, have a keen eye for detail, and thrive in a dynamic environment, we encourage you to apply for the Marketing Associate [Events & Activations] role. Join a dedicated team transforming Africa’s career development and recruitment landscape.
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The Company
What We Do
BrighterMonday Uganda is Uganda's leading career development and recruitment solutions company, connecting qualified job seekers with verified employers, and operating as an HR services platform.
