SUMMARY
GCM Grosvenor (Nasdaq: GCMG) is seeking a Marketing Associate, Digital Strategy to support marketing and business development efforts for the firm’s private wealth channel focused on web, email, and social strategy, with additional responsibility for broader marketing support as the venture grows. The role is primarily digital in focus, but also contributes to event marketing, collateral development, and sales enablement as priorities require. The role is well suited to a marketer with 3-5 years of proven digital experience seeking deeper exposure across alternative investments and the end-to-end marketing function at a firm backed by the institutional expertise of GCM Grosvenor.
RESPONSIBILITIES
- Campaign Execution: Build and deploy email campaigns, landing pages, and social posts via marketing automation and tracked through our CRM platform, Hubspot.
- Website Management: Own day-to-day updates to grovelanepartners.com — publishing news, team bios, event announcements, and content pieces while maintaining SEO hygiene and brand consistency.
- Event & Digital Support: Drive the digital component of advisor conferences and webinars — registration pages, reminder sequences, follow-up nurtures, and on-demand content hubs.
- Multimedia Production: Support video production and editing for webinar recordings, social video, and post-event content distribution.
- Marketing Coordination: Partner with GCM Grosvenor content teams to schedule and distribute thought leadership, whitepapers, and market commentary to RIAs, family offices, and HNW advisors.
- Analytics & Reporting: Pull weekly and monthly performance reports across email, web, and paid channels. Surface insights that inform the next campaign, not just the last one.
- Martech Hygiene: Maintain CRM lists, suppression rules, UTMs, and audience segments so advisor data stays clean and actionable.
- Collateral & Brand: Help maintain and refresh marketing collateral, including pitch books, fund one-pagers, and advisor brochures, ensuring accuracy, compliance approval, and brand consistency.
EDUCATION, SKILLS AND EXPERIENCE REQUIREMENTS
- Experience: 3–5 years of proven experience in marketing, digital, or communications. Experience in Asset Management, Wealth Management, or Fintech is a plus.
- Digital Fluency: Comfort with email platforms (HubSpot, Marketo, or similar), CMS tools (WordPress or equivalent), and basic analytics (Google Analytics, social insights).
- Video & Multimedia: Basic experience with video production or editing tools, and webinar platforms (Zoom, GoTo Meeting or similar) to support webinar recordings and on-demand content. Comfort coordinating logistics for virtual events and preparing post-event content for distribution is a plus.
- Execution & Range: Reliable project management instincts — you hit deadlines, close loops, and flag risks before they become fires. Comfortable toggling between digital campaign work and broader marketing support without losing momentum.
- Curiosity: Genuine interest in alternative investments, the private wealth channel, and how advisors make allocation decisions.
- Detail-Oriented: Sharp eye for copy, formatting, and brand consistency across every touchpoint.
ABOUT GROVE LANE PARTNERS
Grove Lane Partners is a premier distribution platform that broadens individual investor access to alternative investments. Through a strategic joint venture with GCM Grosvenor (Nasdaq: GCMG), the firm leverages institutional expertise to deliver alternative investment solutions tailored for individual investors, empowering advisors with greater access to high-quality alternative assets. Learn more at grovelanepartners.com.
Actual base salary may vary based on factors such as individual's experience, skills, and qualifications for the role. Employees may be eligible for a discretionary bonus based on factors such as individual, team, and company performance as well as a comprehensive benefits package.
ABOUT THE FIRM
GCM Grosvenor (Nasdaq: GCMG) is a global alternative asset management solutions provider with approximately $91 billion in assets under management across private equity, infrastructure, real estate, credit, and absolute return investment strategies.
The firm has specialized in alternatives for more than 54 years and has a diverse, engaged team of approximately 560 professionals serving a global client base. Eligible employees can elect to participate in comprehensive healthcare coverage (including medical, dental, vision and life insurance), flexible spending accounts, and the employer sponsored retirement plan. Additionally, employees are eligible for paid time off, parental leave, short-term and long-term disability, as well as other care/wellness programs.
The firm is headquartered in Chicago, with offices in New York, Toronto, London, Frankfurt, Tokyo, Hong Kong, Seoul, and Sydney. For more information, visit: gcmgrosvenor.com.
EQUAL OPPORTUNITY EMPLOYER M/F/D/V
Skills Required
- 3-5 years of experience in marketing, digital, or communications
- Experience with email platforms and CMS tools
- Basic understanding of analytics tools
- Experience with video production or editing tools
- Strong project management skills
- Attention to detail and brand consistency
What We Do
GCM Grosvenor (NASDAQ: GCMG) is a global alternatives investment firm with approximately $71 billion in assets under management in private equity, infrastructure, real estate, credit, absolute return strategies, and multi-asset class opportunistic investments. The firm has specialized in alternatives since 1971, and is dedicated to unlocking value for clients by leveraging its cross-asset class and flexible investment platform. GCM Grosvenor’s experienced team of approximately 500 professionals from diverse backgrounds serves a global client base of institutional and high net worth investors. The firm is headquartered in Chicago, with offices in New York, Los Angeles, London, Frankfurt, Tokyo, Toronto, Hong Kong, and Seoul. In 2020, GCM Grosvenor was named among the Best Places to Work in Money Management by Pensions & Investments.
