Marketing Associate - CRM

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

Mattel’s direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.

As a within the Ecommerce & DTC organization, you will be responsible for planning, evaluating and overseeing the execution of consumer relationship management (CRM) strategy and tactics, primarily through email but also potentially other CRM channels such as SMS, web push and more. You will lead tests to support our Learning Agenda and continually surface opportunities to expand our knowledgebase. As a voice of the team, you will understand and confidently communicate best practices and team learnings to our partners. You must be data-driven and consumer-obsessed in how you approach your work.

You will work closely with the Senior CRM Manager to support Digital Merchandising, Creative, Global Brand and National Account teams to deliver campaigns that meet business objectives.

Key Responsibilities Include:

• Own and manage the CRM approach and business impact for your category(ies) / business unit
• Build and manage the CRM calendar, in collaboration with the Senior CRM Manager
• Contribute to creative briefs and work with in-house creative teams to develop assets and copy
• Align with Senior CRM Manager to define audience strategy for all campaigns
• Coordinate with Merchandising and others to drive effective link strategies, delivering consumer experiences that meet or exceed consumer expectations and drive business outcomes
• Identify testing opportunities and coordinate with Senior CRM Manager to execute selected tests
• Contribute to campaign QA, including reviewing copy, creative, link tagging and accuracy
• Assist Senior CRM Manager in reporting and analyzing campaign performance, identifying areas of opportunity for ongoing optimization

• Provide campaign reporting and data-driven insights to our team and our partners
• Build upon the CRM Learning Agenda to continually test and learn across campaigns
• Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across campaigns
• Establish strong working relationships with all internal and external partners

Qualifications

What We’re Looking For:

• 3+ years in hands-on email strategy and operations roles – Klaviyo experience a strong plus
• 3+ years experience in a DTC ecommerce or multi-channel company
• Experience in multi-brand retail a strong plus
• Highly detail-oriented, with strong project management and time management skills
• Data savviness and ability to drive insights from data
• Flexibility to adapt to changing needs and urgent timelines
• Excellent communication and collaboration skills, including PowerPoint skills

Additional Information

What It’s Like To Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.