Marketing Assistant Job Description
Reports To: Marketing Director
Alumni Hall delivers the ultimate collegiate fan shopping experience with in-store shopping at 32 store locations along with a robust e-commerce website. Alumni Hall Corporate is headquartered in Knoxville, TN, where the privately owned company leads locally owned retailers in the industry with the best selection, top brands, new collegiate trends, and exceptional customer service. We are currently seeking a Marketing Assistant based out of the Corporate office in Knoxville, TN.
The Marketing Assistant is responsible for supporting marketing and advertising efforts for Alumni Hall. The Marketing Assistant reports to the Director of Marketing and supports Alumni Hall Corporate and all 32 stores in our portfolio. This position requires attention to detail, excellent task prioritization and management, graphic design expertise, digital marketing skills, great communication skills, and the ability to manage other tasks as assigned.
Responsibilities:
- Manage asset creation and delivery for contract obligations and partnership agreements (digital ads, LED video board graphics, print ads, radio reads, etc.).
- Work with student athletes for NIL partnerships and/or social influencers on content and fulfillment.
- Email marketing consisting of content development, graphic creation, database management and analyzing results.
- Assist with event planning and management with couponing, giveaways, lead generation.
- Graphic Design skills for store signage, displays, social media, emails, product launches, and other creative needs while delivering a consistent brand identity for the company.
- Create, manage and execute all Alumni Hall lead-generation sweepstakes and giveaways. Tasks include creating graphics, writing legal rules, launching the campaign, managing entries, notifying winners, and managing all post-sweepstakes tasks.
- Manage general inquiries, marketing questions, and all donation requests for all Alumni Hall stores.
- Ensure all Alumni Hall information is correct across our digital footprint by updating locations, store photos, store hours to manage a consistent brand image and always have correct information for our shoppers.
- Support Marketing Director with tasks that could include managing partnerships with University Sports Properties, Media Partners, Store Events, and more.
- Efficiently and urgently communicate with Store Managers, Marketing Director, E-commerce team and other departments to ensure proper messaging and relevancy.
- Tracking ROI of marketing initiatives such as sales, couponing, partnerships and reporting out in a timely and concise manner.
- Other tasks as assigned.
Qualifications:
- Passion for collegiate sports
- Must be proficient in Canva
- Must be proficient in using Adobe Creative Suite (Illustrator & Photoshop)
- Must be proficient in Microsoft Office Suite
- Customer service minded - Excellent verbal and written communication skills
- Exceptional time management and prioritization skills
- Willingness to work outside of non-standard business hours when necessary
- Team player with positive and enthusiastic attitude
Note: This job description does not contain an all-encompassing list of duties or responsibilities that are required of the employee. Management has the exclusive right to alter this job description at any time.
Skills Required
- Passion for collegiate sports
- Proficiency with Canva
- Proficiency with Adobe Creative Suite, including Illustrator and Photoshop
- Proficiency with Microsoft Office Suite
- Excellent verbal and written communication skills
- Customer service mindset
- Exceptional time management and prioritization skills
- Willingness to work outside standard business hours when necessary
- Team-oriented attitude
- Positive and enthusiastic attitude
What We Do
Being a supporter of your university is more than the diploma on the wall, cheering them to victory, and singing the fight song. It's a part of who you are. Alumni Hall understands the need to showcase that school spirit and pride in every aspect of your daily life. We opened our doors for the first time in 2006. It was a small store with a big idea—to offer the ultimate shopping experience and a unique selection of clothing and merchandise for the entire family. Alumni Hall has now grown to become the hometown college store for some of the greatest fan bases in the country. We know that being a student, alumni or fan is not just for gameday. At Alumni Hall, we make it part of every day. We currently have 32 stores offering a wide variety of collegiate needs from apparel to accessories for all members of the family! We carry multiple schools including TN, VT, AL, KY, ETSU, FSU, FL, GA, NEB, AUB, WKU, WVU, ARK, LSU, MSU, MST, UNC among others. Check out our website for more details.
