Marketing Assistant - Mandarin Speaking

Offline Promotion & Brand Awareness

• Assist the marketing team with local offline promotional activities, including street marketing in residential areas, campuses, and office districts, to promote the company brand and mobile app usage

• Execute user acquisition initiatives by engaging with potential users face-to-face, introducing product features, guiding app downloads, registrations, and first-order completion

• Support the preparation and distribution of promotional materials (flyers, giveaways, display props, etc.) to enhance campaign effectiveness and brand exposure

• Collect user feedback and local market insights to support future campaign optimization

• Assist in on-site execution of large local events such as campus orientations, community festivals, and pop-up events to expand brand visibility

Online Community & Content Support

• Support daily operations of WeChat communities, including group setup, user engagement, and assistance with community campaigns

• Collect and organize trending topics, KOL resources, and platform content (e.g., Xiaohongshu / RedNote) to support online content distribution and brand awareness

• Prior experience in offline marketing, event execution, street promotion, or social media operations is a plus

• Proactive, outgoing, and comfortable communicating with people in person; strong execution skills and willingness to work in a fast-paced environment

• Strong learning ability and team-oriented mindset

• Interest in marketing and willingness to gain hands-on experience with real users and frontline market activities

• Must be based in New York City and able to work on-site and participate in offline promotional activities

This is a paid internship position. $16.5～$17 per hour
 

工作职责

【线下推广与品牌宣传】

• 协助市场部门开展本地线下推广活动，如住宅区、校园、写字楼周边地推，推广公司品牌与APP使用方法；

• 执行拉新任务，与用户面对面沟通，介绍产品优势、引导下载注册并完成首单等操作；

• 协助准备并发放宣传物料（如传单、礼品、展示道具等），提升活动效果和品牌曝光；

• 收集用户反馈与市场信息，为后续活动优化提供支持；

• 协助参与本地大型活动（如校园迎新、社区节日集市等），扩大品牌影响力。

【线上社群与内容运营】

• 支持微信社群日常维护，包括拉群、用户互动、社群运营活动协助等；

• 收集整理热点信息、KOL资源、平台内容素材（如小红书等），支持线上内容传播和品牌声量建设。

岗位要求 | Requirements

• 有线下地推、活动执行、新媒体运营等经验者优先；

• 性格积极主动，擅长与人沟通，执行力强，能吃苦耐劳；

• 学习能力强，富有团队合作精神；

• 对市场营销感兴趣，愿意深入一线了解用户；

• 需在纽约本地，能线下办公和参与地推活动；