General Summary
Dolce Vita is seeking a creative and driven Marketing Assistant to join our Marketing team. Reporting to the Senior Brand Marketing Manager, this role plays a key part in bringing the Dolce Vita brand to life across brand, wholesale, and retail channels. The ideal candidate is a collaborative, detail-oriented marketer who thrives in a fast-paced environment and is passionate about fashion, storytelling, and building meaningful connections with consumers. This is an exciting opportunity to contribute to a dynamic and growing brand while developing broad marketing expertise across multiple disciplines.
The responsibilities described below are considered essential functions of the role. This position is based in our NYC office and requires working on-site.
Key Responsibilities
Brand Marketing
- Support the development of marketing plans and execution of 360° campaigns for new product launches and collections
- Assist in maintaining brand consistency across all consumer touchpoints, ensuring alignment with brand guidelines and creative vision
- Collaborate with Influencer, creative, PR, and social media teams to develop compelling content and storytelling initiatives
- Monitor brand sentiment, industry trends, and competitive landscape to inform marketing strategies
Wholesale Marketing
- Support Wholesale Marketing efforts across Dolce Vita and DV brands
- Partner with the wholesale sales team to develop Coop marketing programs and materials for key accounts
- Create and manage seasonal selling tools, digital assets and custom programming tailored to wholesale partners
- Coordinate marketing support for key account activations and events
- Track wholesale marketing performance and provide recaps and insights to inform future programs
Retail Marketing
- Support the planning and execution of retail marketing initiatives, including in-store promotions, seasonal activations
- Collaborate with the e-commerce and digital teams to align retail marketing strategies with online initiatives
- Assist in managing retail marketing calendars and campaign timelines to ensure on-time delivery
- Analyze retail marketing performance metrics and contribute to post-campaign reporting
- Assist with Retail Marketing budget tracking
International
- Assist with creative assent management across global partners distributing content regularly and as needed
- Store opening support including visual merchandising tools, floral installs, in-store signage, in-store activations, general experience
- Day to day communications
- Able to manage multiple projects and deadlines with support and resources as needed
- Perform other duties and special projects as assigned
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Fashion Merchandising, or a related field
- 2–4 years of experience in-office marketing, preferably within the fashion, footwear, or lifestyle industry
- Strong understanding of brand marketing principles and integrated marketing strategies
- Experience working with wholesale or retail partners is a plus
- Excellent written and verbal communication skills with a keen eye for detail
- Highly organized with the ability to manage multiple projects and deadlines simultaneously
- Proficiency in Microsoft Office Suite; experience with project management tools (e.g., Asana, Monday.com) preferred
- Familiarity with digital marketing platforms, including email marketing tools, social media channels, and analytics dashboards
The expected base salary for this position ranges from $26.00 - $30.00. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.
Skills Required
- Bachelor's degree in Marketing, Communications, Fashion Merchandising, or related field
- 2-4 years of in-office marketing experience
- Experience in the fashion, footwear, or lifestyle industry
- Strong understanding of brand marketing principles and integrated marketing strategies
- Experience working with wholesale or retail partners
- Excellent written and verbal communication skills with strong attention to detail
- Highly organized with ability to manage multiple projects and deadlines
- Proficiency in Microsoft Office Suite
- Experience with project management tools (e.g., Asana, Monday.com)
- Familiarity with digital marketing platforms, including email marketing tools, social media channels, and analytics dashboards
Steve Madden Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Steve Madden and has not been reviewed or approved by Steve Madden.
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Healthcare Strength — Benefits include medical, dental, and vision coverage plus FSAs, an EAP, and wellness initiatives such as health fairs, flu shots, and Wellness Wednesdays. Feedback suggests these offerings are robust for eligible full-time employees.
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Retirement Support — A 401(k) plan with company matching contributions is available. This provides structured support for long-term savings.
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Wellbeing & Lifestyle Benefits — Employee merchandise discounts and extras like seasonal free shoes and third-party discount programs are emphasized. These lifestyle perks add tangible non-cash value to the total rewards package.
Steve Madden Insights
What We Do
Steven Madden, Ltd. is globally recognized as a leading company in the fashion industry. What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his NY roots, Steve’s vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. In addition to marketing products under its own brands including Steve Madden®, Kurt Geiger London®, Dolce Vita®, Betsey Johnson®, Carvela®, Blondo® and ATM®, Steve Madden licenses footwear, handbags and other accessory categories for the Anne Klein® brand. In addition, Steve Madden designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers and independent stores. Steve Madden also directly operates brick-and-mortar retail stores and e-commerce websites. In addition, Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products in the apparel, accessory, and home categories. With an emphasis on retail, wholesale, licensing and international business, there's a constant need for new ideas and versatility. Our environment is extremely fast paced and requires associates to maintain a balance of energy and professionalism. Steve Madden is about fashion-forward product and great people. Our employees are energized, intelligent and passionate about our business and committed to providing excellent customer service.
