Overview
Why GM Financial?
GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.
At GM Financial, our team members define and shape our culture - an environment that welcomes new ideas, fosters integrity and creates a sense of community and belonging. Here we do more than work - we thrive.
Our Purpose: We pioneer the innovations that move and connect people to what matters.
Responsibilities
About The Role:
The Marketing Solution Architect is responsible for partnering with marketing stakeholders to design data driven, integrated customer experiences leveraging the Adobe marketing stack. This individual possesses knowledge or exposure to the following:
- Adobe Experience Manager
- Adobe Journey Optimizer
- Adobe Campaign
- Adobe Target
- Adobe Audience Manager
- Adobe Experience Platform
- Adobe Marketo Engage
- Adobe Workfront
- Skilled in effectively integrating solutions with other enterprise and 3rd party systems and platforms that deliver new products and services in the auto lending space.
- Define & maintain marketing technology reference architecture and technical roadmap in alignment with our product and marketing strategy and IT enterprise architecture.
- Collaborate with marketing and internal Tech product teams to design and implementation tactical roadmap which enables personalized marketing and customer experience functions. This includes all above mentioned MarTech platforms.
- Architect and design the implementation of Adobe products and APIs, their uses and limitations.
- Ensure seamless data integration between different marketing technology systems and platforms, enabling automation of marketing workflows and streamlining reporting.
- Creating and managing digital audiences in data management platforms/customer data platforms. Provide technical leadership support on best practices for CDP implementation and ongoing administration and support.
- Good understanding of integration patterns and content-centric application development patterns using Adobe products with or without a Portal, Search, Commerce package or other platforms, is preferred.
- Ability to work effectively with multi-functional teams: Solution architects must collaborate with various teams to ensure the successful implementation of technology solutions.
Qualifications
What Makes you a Dream Candidate:
- Experience working across multiple products in Adobe Experience Cloud - primarily Adobe Experience Manager, Adobe Journey Optimizer and Adobe Audience Manager.
- Experience conceptualizing, designing, building, and deploying Enterprise Content Management solutions.
- Experience in Customer data platforms (CDP), personalized web, and platform architecture.
- Experience in the financial services domain is preferred.
- Adobe Certificated Expert (ACE) - Adobe Experience Manager Architect
- A strong desire to learn and passion for digital marketing, research and analytics
- Strong ability to navigate ambiguity and manage competing priorities.
- Ability to foster collaborative relationships with other cross-functional teams.
Experience
- 6-8 years experience as an Architect with a proven track record of implementing innovative solutions and delivering business values required
- 4-6 years practical experience in software engineering preferred
What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.
Our Culture: Our team members define and shape our culture - an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.
Compensation: Competitive pay and bonus eligibility
Work Life Balance: Flexible hybrid work environment, 2-days a week in office
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What We Do
GM Financial is the captive finance company and the wholly owned subsidiary of General Motors and is headquartered in Fort Worth, Texas. The company is a global provider of auto finance solutions, with operations in North America, Latin America and China. Through our long-standing relationships with auto dealers, we offer attractive retail loan and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.
GM Financial employs more than 9,000 hard-working team members, and we're always looking for new people with diverse talents. GM Financial is a workplace where dedicated people have the opportunity to work together and celebrate our successes. Our culture is based on respect, integrity, innovation and personal development.
GM Financial is committed to strengthening the communities where we live and work. Each year, we select several philanthropic organizations to support through our Signature Events program. The company and its team members actively support these organizations through many company-wide initiatives; in addition we support numerous other nonprofit organizations through sponsorships and monetary donations.
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