Marketing and Social Media Coordinator

SCOPE OF WORK             

The Marketing & Social Media Coordinator is responsible for strengthening Gaylor Electric’s brand awareness through strategic marketing initiatives, social media management, content creation, recruiting support, event promotion, and internal communications.

This role collaborates with Marketing, Talent Acquisition, and Operations to execute marketing campaigns, manage social media platforms, create engaging content, capture photography and video, and report on marketing performance. 

RESPONSIBILITIES           

• Develops and executes marketing and social media strategies aligned with company objectives, recruiting objectives, and business priorities
• Tracks, analyzes, and reports social media and marketing performance metrics
• Maintains and manages a comprehensive social media content calendar, posting schedules, and campaign timelines
• Creates, writes, edits, schedules, and publishes content across all social media and digital communication platforms
• Collaborates with creative services for graphics, photography, videos, reels, stories, and other digital content
• Captures and edits photography and video content at jobsites, recruiting events, employee events, and community engagements
• Supports integrated marketing campaigns and company initiatives
• Develops internal and external communications that promote company initiatives, employee engagement, recruiting efforts, and brand awareness
• Coordinates marketing support for recruiting events, trade shows, conferences, customer events, employee recognition programs, and community outreach activities
• Monitors social media engagement and supports community management
• Partners with Talent Acquisition to promote career opportunities and employer branding initiatives
• Collaborates with the Web and Digital Experience Specialist to support integrating communication between social media and website visibility
• Researches industry trends, competitor activities, and emerging marketing technologies
• Supports public relations initiatives, media opportunities, advertising campaigns, and event promotion
• Maintains brand standards and ensures consistency across all communication channels and marketing materials
• Provides marketing and communication support to internal departments and teams, as assigned.
• Performs additional duties and responsibilities, as assigned

PHYSICAL REQUIREMENTS

• Must be able to wear personnel protective equipment (i.e., hard hat, safety glasses, gloves, high visibility vest, safety harness, etc.) when required
• Ability to bend, stoop, squat, crawl, climb, kneel, balance, push, pull, and reach overhead
• Repetitive use of arms, hands, and fingers
• Possess good vision/hearing (normal or corrected)
• Ability to make transition from designated employee parking areas to construction areas and be able to gain access to all levels of building/structure, even if only means of access is by OSHA approved site construction ladder or stairs still under construction but deemed safe for use
• Ability to work while constantly moving on one's feet
• Ability to reach and stretch to position equipment and fixtures while maintaining balance
• Ability to work while sitting or standing for long periods
• Must be able to lift up to 20 pounds at times

EDUCATION

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or equivalent professional experience, preferred

EXPERIENCE

• Three or more year’s of experience in marketing, communications, or social media experience, preferred
• Experience creating and managing social media campaigns from planning through reporting
• Experience with photography, videography, graphic design, and content development
• Experience with talent acquisition marketing or employer branding, preferred

Note: The above description provides the general details considered necessary to portray the principle functions of the position and shall not be construed as a fully detailed description of all the work required that might be inherent in the position