The Role
The SEO and Content Specialist will optimize SEO strategies, create content, manage local SEO efforts, and track performance analytics to enhance the mortgage brand's online presence.
Summary Generated by Built In
We are seeking a results-driven SEO and Content Specialist to grow the online presence of a high-performing mortgage brand. This role focuses on increasing search visibility, generating inbound leads, and building brand authority across key local markets.
Key Responsibilities
SEO Optimization
- Optimize website pages for high-intent mortgage keywords
- Create and manage city-specific landing pages (e.g., Orlando, Winter Park, Tampa)
- Implement on-page SEO (titles, headers, internal linking, content structure)
- Manage technical SEO elements (schema markup, indexing, site structure)
Content Strategy & Execution
- Convert weekly radio shows into SEO-optimized blog articles
- Coordinate YouTube video publishing and optimize titles/descriptions
- Develop FAQ-based content targeting common mortgage questions
- Maintain a consistent content calendar
Local SEO & Reputation Management
- Optimize and manage Google Business Profile
- Drive a consistent Google review acquisition strategy
- Respond to reviews with professional, keyword-rich responses
Digital Presence Integration
- Ensure alignment across website, YouTube, podcast platforms, and social media
- Link all content back to the primary website to build SEO authority
- Maintain consistent branding across all platforms
Analytics & Performance Tracking
- Track keyword rankings and website traffic
- Monitor conversion rates and lead sources
- Provide monthly performance reports with actionable recommendations
Skills, Knowledge and Expertise
Experience & Industry Knowledge
- 2+ years of SEO experience, preferably in the real estate or mortgage industry
- Strong understanding of local SEO and Google ranking factors
Content & Marketing Skills
- Experience with content marketing and YouTube optimization
- Ability to write or coordinate clear, engaging, and informative content
Tools & Technical Skills
- Familiarity with tools such as Google Analytics, Search Console, and keyword research platforms
Media & Content Production
- Experience editing radio, podcast, or social media videos
- Ability to create short-form content from long-form content
- Knowledge of tools and resources for video and content editing
Benefits
- Above market salary
- HMO on Day 1 for principal and two dependents
- Government-mandated benefits
- Performance-based Incentives
- Quarterly Company Events
- 1,000 PHP De Minimis
- Equipment and software provided
About
NightOwl Consulting was born from the desire for more! As prior clients of a BPO, we found ourselves struggling with support, understanding of our business industry, and the treatment of our global family… from this, NightOwl Consulting was born. Our mission is to connect companies with world-class talent with the overall vision to build a global family that aspires to reach its highest potential.
Skills Required
- 2+ years of SEO experience, preferably in the real estate or mortgage industry
- Strong understanding of local SEO and Google ranking factors
- Experience with content marketing and YouTube optimization
- Ability to write or coordinate clear, engaging, and informative content
- Familiarity with tools such as Google Analytics, Search Console, and keyword research platforms
- Experience editing radio, podcast, or social media videos
- Knowledge of tools and resources for video and content editing
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The Company
What We Do
NightOwl Consulting helps businesses and people realize new possibilities by connecting companies with world-class talent and building a global family that aspires to reach its highest potential.
