WBRE/WYOU has an opening for an experienced Market & Sales Research Director based in the Wilkes-Barre/Scranton OR Harrisburg-Lancaster-York area. The position will oversee audience measurements for both the broadcast and digital platforms. This is not a remote position and must report to either the Wilkes-Barre or Harrisburg location 5 days a week.
- Overseeing, analyzing and maintaining all research information and functions from Comscore, Ad Impact, Marshall Marketing, Wide Orbit Media Sales, Adobe Analystics and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
- Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings, trends and analysis, ratings successes and challenges
- The individual will be an active participant in station activities, including but not limited to presentations to clients, sales managers, station management, and at full station staff meetings.
- Create compelling presentations that reinforce the marketing power of all the stations' media platforms
- Enter audience data (ratings and impressions for various demos) in WOMS for local/syndicated programming
- Providing monthly ratings reports and analysis after publication of new data
- Providing positioning pieces that help the sales process
- Prepare inventory and performance reports for sales managers within deadlines
- Gather campaign data for proof of performance presentations for Sales & Marketing clients
- Manage local digital campaign operations
- Communicate with corporate digital ad operations to maintain campaign effectiveness
- Other projects as assigned by management
Requirements & Skills:
- Bachelor’s Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics
- Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Ad Impact, Adobe Analytics and other comparable software
- Ability to work under pressure and meet tight deadlines
- Problem-solving and deductive reasoning skills
- Clear and concise communications both through writing & presentation skills
- Organizational skills for daily responsibilities & special projects for sales and marketing team
- Knowledge of media campaigns through linear and digital platforms
- Comfortable presenting alongside a team of account executives and Management on key client meetings
- Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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