Marketing and Events Specialist

Posted Yesterday
Be an Early Applicant
Milwaukee, WI, USA
In-Office
55K-60K Annually
Entry level
Retail • Security
The Role
Coordinates integrated marketing initiatives, trade shows, events, campaigns, creative assets, communications, inventory, and sales enablement activities. Manages project plans, timelines, budgets, vendors, CRM event leads, post-event ROI reporting, and demo production coordination. Supports brand consistency and collaborates with sales, product management, operations, engineering, and external partners to deliver projects on time.
Summary Generated by Built In

 If you are looking to be part of a company focused on making our roads and communities safer, apply to join our team of talented individuals today!

What TAPCO has to offer you

  • 10 Paid Holidays
  • Paid Vacation and Personal Time (starting day one)
  • Four Weeks of Paid Parental Leave with no waiting period
  • 401K Plan with Employer Match (fully vested on day one)
  • Company-Funded Short-Term Disability 
  • Pet, Health, Vision, and Dental insurance
  • Quarterly Company Events and Lunches 
  • Have a say in TAPCO Happenings by joining the Fun or Safety Committee

What you will accomplish as a Marketing and Events Specialist at TAPCO:

Reporting to the Senior Marketing Operations Manager, the Marketing and Event Specialist plays a critical role in executing integrated marketing initiatives that support TAPCO's business objectives and customer experience goals. This highly collaborative position partners with cross-functional teams including sales, product management, operations, and external vendors to plan, coordinate, and deliver marketing campaigns, creative assets, events, and communications programs. The role combines project management, content and production coordination, visual asset creation, and event logistics to ensure projects are executed efficiently, on time, and aligned with brand standards. Responsible for managing initiatives from concept through completion, the Marketing and Event Specialist helps drive stakeholder alignment, supports sales enablement efforts, and contributes to the successful execution of TAPCO's overall marketing and communications strategy in a fast-paced environment.

Essential Duties and Responsibilities 

  • Create and maintain detailed plans for all events, including reservations, timelines, venues, staffing, materials, and budgets 
  • Ensure event leads are properly integrated into the CRM and analyze the success of each event through post-event evaluation and ROI reports. 
  • Plan and manage multiple marketing projects within our project management tool (ClickUp) through various stages of completion in a deadline-driven environment including working with stakeholders to complete project goals, timelines, and campaign strategies 
  • Coordinate involvement, influence key stakeholders, and maximize value from both internal and external team members
  • Help maintain and organize tradeshow inventory while packing crates for shipment
  • Order sales and marketing materials while maintaining inventory – swag, giveaways, print collateral and other assets
  • As part of the marketing event and sales support, lead the coordination with operations and engineering of the demo production process
  • Assists in planning, organizing and executing projects within the marketing department
  • Supports the consistency of brand standards 
  • Stay up-to-date with industry trends, best practices and development 
  • Quickly assist with time-sensitive tasks and perform other duties as assigned

Knowledge/Skill/Ability

  • Proficiency in Microsoft Office suite; Excel, Word, PowerPoint, and Outlook 
  • Proven project management and accountability skills; Knowledge of project management tools, ClickUp is a plus
  • Ability to adapt to changing priorities and anticipate workflow to support multiple projects and deadlines
  • Strong organizational and communication skills
  • Build relationships; collaborative team player; able to effectively organize and prioritize work effectively within a team in a fast-paced environment with minimal supervision 
  • Self-motivated, organized and detail-oriented with a willingness to learn quickly

Required Experience

  • BA/BS in Marketing, Communications or Business Administration or equivalent relevant experience
  • Experience in tradeshow/event planning and management from pre-event planning through post-event completion is preferred 
  • Marketing Automation software (Hubspot) and CRM (Salesforce) knowledge is a plus
  • Experience in a customer service or sales environment

About Us

At TAPCO, we aim to enhance transportation and personal safety in our communities through innovative solutions and products. We are driven to save lives! Are you looking for a career where you can earn a great wage based on experience and performance, your contributions are recognized, and you will have growth potential? Then choose TAPCO!

 As an EEO Employer, including Veterans and Individuals with Disabilities, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran or disability status or other acceptable taglines in all printed employment advertisements. 

If any assistance is needed with the application process, please contact TAPCO HR at 800-236-4462

Skills Required

  • Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent relevant experience
  • Proficiency with Microsoft Office, including Excel, Word, PowerPoint, and Outlook
  • Project management and accountability skills
  • Strong organizational and communication skills
  • Ability to manage changing priorities and multiple deadlines
  • Ability to collaborate effectively with internal and external stakeholders
  • Trade show or event planning and management experience
  • Knowledge of HubSpot marketing automation software and Salesforce CRM
  • Experience in a customer service or sales environment
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The Company
HQ: Brown Deer, WI
262 Employees
Year Founded: 1956

What We Do

As an industry-leading innovator, TAPCO manufactures and distributes a wide portfolio of traffic and parking safety solutions designed to increase safe travels for all. Since 1956, we have set the standard for delivering reliable, cutting-edge traffic safety enhancements. From our world-renowned line of LED-enhanced BlinkerSign solutions to our pedestrian crossing products and early detection warning systems, safety is at the heart of all TAPCO innovations.

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