Marketing and Developer Relations

About Fractional AI

Fractional AI builds bespoke gen AI software to transform businesses.

Every C-suite in the country is trying to bridge the gap between AI in theory and AI in practice. We close this gap with exceptional engineering talent and custom end-to-end AI builds (see some of our case studies to learn more).

We’re profitable, scaling fast, and focused on solving the hardest problems in applied AI.

About the role

As our first marketing hire, you’ll define how the world sees Fractional AI.

Your job is to establish us as the go-to authority in applied AI for customers, developers, and the broader market while building scalable, AI-native marketing systems from the ground up.

What you’ll do:

• Brand and Positioning: Set and execute the vision for how Fractional AI is seen by customers, developers, and the broader market.

• Market Education: Lead workshops, roundtables, and events to help enterprises and Private Equity firms understand and apply AI effectively.

• Content Leadership: Produce high-quality, timely content (white papers, newsletters, dev blogs, and social posts) tied to emerging AI trends and Fractional’s unique vantage point.

• Developer Community-Building: Grow a technical audience around our work. Create content, host events, and open conversations that developers want to be part of.

• AI-Native Marketing: Design and run scalable, AI-powered marketing workflows for content creation, distribution, and measurement.

• Market Intelligence: Track AI developments and convert them into insights that shape Fractional’s brand and offerings.

What you bring to the table:

• Developer-Focused Marketing Experience: You’ve worked at the intersection of engineering and marketing, ideally in a DevRel, technical marketing, or community role. You know how to build trust with developers and communicate technical value credibly.

• Exceptional Communication Skills: You can translate complex AI concepts into clear, engaging language for different audiences, from enterprise buyers to technical practitioners.

• Full-Stack Content Capability: You’re equally comfortable writing a whitepaper, recording a Loom explainer, drafting a tweet thread, or launching a newsletter.

• Bias for Action: You don’t wait for permission. You ship. You test. You’re excited to build with a high degree of ownership and autonomy.

• Community and Ecosystem Building: You’ve contributed to developer communities, organized events, or created programs that help technical audiences connect, learn, and build together.

• High Standards: You care about the craft. You hold the line on quality and protect the brand fiercely.

Snapshot of your first 90 days:

• Co-author our next cookbook with OpenAI and explore additional opportunities for joint marketing.

• Launch a dev newsletter, building upon real-time lessons from internal experiments and dozens of enterprise gen AI builds.

• Set the vision and build the content for the next series of roundtable discussions with Private Equity Operating Partners and CTOs at their portfolio companies.

• Immerse yourself in all things Fractional AI – from monthly happy hours, to weekly AI Toolsday and cross-project readouts.

Why you should (and shouldn’t) join us

We believe in transparency and know joining a company is a big decision. We’re not the best fit for everyone and try to be clear on what we are and what we’re not so you make the choice that’s right for you.

Why join Fractional?

• A huge and growing problem space: Getting gen AI into production is the challenge of our time. Most offerings on the market don’t meet the need – they are one size fits all product solutions or advising services without the engineering team to deliver. We offer the right solution for today’s need, and we’re profitable and growing rapidly with more demand than we can staff.

• A front-row seat to the AI revolution: You’ll gain firsthand exposure to what’s real (and what’s hype) in AI. From enterprise applications driving real value to cutting-edge AI developer tools, you’ll build a perspective few others have… and fast.

• Space to build: You’ll be our first marketing hire. That means true ownership, huge surface area, and the chance to build a function from the ground up. If you're hungry to have an outsized impact, this is the seat.

Why shouldn't you join Fractional?

• We are unapologetically building an engineering-first culture – this is how we build the team to meet the moment. We overdeliver for our clients by crafting a culture that enables the best engineers to thrive.

• We are a professional services business. Building for clients and their customers is distinctly different from building for your own product’s customer or users. It’s not for everyone.

• We’re a team of doers. For the right person, this is a pro, not a con, but this is a “build what you need” role with a “no job too big, no job too small mindset.”

Our Values

We overdeliver.

We overuse AI.

We “over engineer” the culture.

Location

San Francisco, CA, or New York City, NY (4 days in-person, Fridays remote)

Benefits

🏦 Competitive Compensation Package: Attractive salary aligned with your experience and skills.

📈 401k with Matching: Invest in your future with our company-matched retirement plan.

🌴 Unlimited PTO: Take the time you need to relax and rejuvenate.

🏥 Exceptional Medical, Dental, and Vision Coverage: Comprehensive health benefits to keep you and your family healthy.

🚑 Health FSA: Manage out-of-pocket health expenses effectively.

🚌 Commuter Benefits: Make your travel to work easier and more affordable.

🏥 Life Insurance: Providing peace of mind for you and your loved ones.

🎉 Team Events and Activities: Regular events to build camaraderie and a strong team spir