At our core, RSL LifeCare provides care and services to veterans and seniors who live in our communities or are receiving support at home. Our vision of creating proud communities living their best lives is at the heart of everything we do as we continue to build upon our legacy of supporting veterans and their families for more than 100 years.
Joining us means becoming part of a large, purpose‑driven organisation where your expertise and compassion genuinely make a difference.
We’re seeking a Marketing & Content Specialist to join our team on a 12 Month FTC. In this role you will create, publish and optimise content across our digital channels. You’ll support integrated marketing campaigns and contribute to lead‑generation activity across RSL LifeCare.
This role suits a creative storyteller with strong writing skills, digital know‑how (SEO and emerging AI search best practice), and the ability to build strong relationships with internal teams, residents, clients and agency partners.
In this role you will:
Develop content plans that support marketing and business objectives.
Create and publish content across digital channels including our website, social media, blogs and third‑party platforms.
Support integrated campaigns by ensuring all digital elements are aligned and executed effectively.
Manage and optimise social media for RSL LifeCare Corporate and Veteran Services across Facebook, Instagram, LinkedIn and YouTube.
Collaborate with internal teams, including Communications, to leverage media opportunities.
Source and produce engaging content such as testimonials, event coverage, and storytelling pieces.
Our expectations are that you have:
Relevant qualifications or experience in marketing, communications or a related field.
Advanced computer literacy, particularly in Word, Excel, Canva and PowerPoint.
Strong understanding of digital channels including marketing automation, social media and CMS platforms.
Excellent time‑management with the ability to manage competing priorities and meet deadlines.
Experience organising workshops or meetings, including preparing reports and liaising with external stakeholders.
RSL offers the following benefits:
Not-for-profit tax benefits - salary packaging of up to $15,900 per year. This allows you to reduce your taxable income by receiving part of your salary as tax-free benefits like super contributions, car leasing, and more.
Staff discounts across 700 select retail stores through Maxxia Rewards
Fitness Passport
Leave Loading - 17.5% pay top up on paid leave
Our commitment to diversity:
We are proud to stand for our unique values: Do the Right Thing, Aim Higher, Care from the Heart, and Act as One team.
We welcome and encourage applications from people across our diverse community, especially from Veterans, current serving ADF personnel, their families and Aboriginal and Torres Strait Islander applicants. We believe everyone has the right to feel safe, respected, valued and heard regardless of their gender, sexual orientation, ethnicity or disability.
It is a mandatory requirement for a team member working in the Aged Care sector to have a valid Police Check or a valid National Disability Insurance Scheme (NDIS) check, or potentially both, to undertake the inherent requirements of the role. Clearances must be verified prior to commencing employment with RSL LifeCare.
Skills Required
- Relevant qualifications or experience in marketing, communications, or a related field
- Advanced computer literacy, particularly in Microsoft Word, Excel, Canva, and PowerPoint
- Strong understanding of digital channels, including marketing automation, social media, and CMS platforms
- Excellent time management and ability to manage competing priorities and meet deadlines
- Experience organising workshops or meetings, preparing reports, and liaising with external stakeholders
- Valid Police Check or valid NDIS check, with clearances verified before commencement
What We Do
RSL LifeCare is an Australian social purpose organisation serving veterans, seniors and their families. It provides aged care through residential homes and personal home care, retirement living in villages, and veteran support services. Its integrated wellbeing and care approach operates across more than 60 sites in New South Wales and the Australian Capital Territory, with the stated purpose of enriching veterans’ and seniors’ lives.
