The Role
Lead marketing and communications strategy and team to drive brand visibility, sales enablement, campaigns, events, content creation, internal engagement, and analytics; oversee proposals/RFPs, collaborate with producers, and ensure high-quality collateral and messaging.
Summary Generated by Built In
Summary
As Marketing and Communications Manager, you will support the agency by developing, implementing and measuring a comprehensive marketing and communications strategy to increase sales targets, brand visibility, and employee engagement. This role provides day-to-day leadership over the coordination and execution of all facets of internal and external marketing efforts. You will lead a team tasked with messaging, content creation and creative asset development that carry Ross & Yerger’s brand. You will also execute internal employee engagement initiatives and develop internal communications channels to support the overall team experience.
Key Responsibilities
Brand Voice and External Presence
-Press releases, newsletters, white papers, blog posts
-Photo, video, and graphic assets; digital marketing content for social media
Sales Enablement
Campaigns and Market Intelligence
Events and Internal Engagement
Team Leadership
As Marketing and Communications Manager, you will support the agency by developing, implementing and measuring a comprehensive marketing and communications strategy to increase sales targets, brand visibility, and employee engagement. This role provides day-to-day leadership over the coordination and execution of all facets of internal and external marketing efforts. You will lead a team tasked with messaging, content creation and creative asset development that carry Ross & Yerger’s brand. You will also execute internal employee engagement initiatives and develop internal communications channels to support the overall team experience.
Key Responsibilities
Brand Voice and External Presence
- Steward Ross &Yerger's public-facing brand voice across all channels — digital, social media, print, and in-person
- Develop, execute and measure a comprehensive marketing and communications strategy that furthers Ross & Yerger’s position in the marketplace and facilitates internal and external communications
- Set and monitor quality standards for marketing collateral and brand assets, which include but are not limited to:
-Press releases, newsletters, white papers, blog posts
-Photo, video, and graphic assets; digital marketing content for social media
Sales Enablement
- Champion the Sales Enablement function to foster new client acquisition and growth
- Maintain a close, trust-based working relationship with Producers and Account Executives; serve as a strategic partner
- Oversee the proposal and RFP execution process
- Ensure the quality and strategic positioning of all materials
- Collaborate with producers to translate their expertise and relationships into differentiated pursuit strategies and compelling written materials
Campaigns and Market Intelligence
- Define channel-specific goals and objectives to ensure our message reaches desired audiences effectively
- Monitor strategic marketing initiatives and campaign performance, and utilize data to inform future decision-making and resource allocation
- Conduct market research to identify new opportunities, audience segments and emerging channels
Events and Internal Engagement
- Plan and execute an annual events strategy for both external (prospect and client development) and internal audiences
- Exercise creativity with promotional materials and branded “swag” for internal and client-facing events
- Partner across the agency to develop programs and experiences that foster connection, recognition and sense of belonging to strengthen internal team experience
- Manage internal communications touchpoints, including the agency intranet, monthly organizational calendar, digital signage and other engagement vehicles
Team Leadership
- Lead and develop marketing team by setting direction, removing barriers, and elevating the work of others
- Provide coaching, feedback, and support to help team members grow in their roles and deliver high-quality work
- Prioritize team workload, align resources with agency needs, and ensure projects are completed efficiently
- 5-7 years of progressive marketing and brand experience
- Bachelor's degree in business administration, marketing, communications, or a related field
- 3+ years of direct people leadership and proven record of working collaboratively across departments
- Experience in a variety of industries is preferred; insurance or professional services experience is a plus
- Strong knowledge of various marketing and analytics tools, such as Google Analytics, CRM systems (e.g., HubSpot), Canva and content management systems
- Familiarity with social media marketing best practices
- May be asked to come in early and/or stay late on occasion to help with various projects
- Strong written and verbal communication skills; skilled in editorial judgment, including written and designed content, with attention to detail
- Strong prioritization, organization, and project management skills; able to manage multiple priorities across a collaborative stakeholder environment
Skills Required
- 5-7 years of progressive marketing and brand experience
- Bachelor's degree in business administration, marketing, communications, or a related field
- 3+ years of direct people leadership and proven record of cross-department collaboration
- Strong knowledge of marketing and analytics tools (Google Analytics, CRM systems such as HubSpot, Canva, content management systems)
- Familiarity with social media marketing best practices
- Strong written and verbal communication skills with editorial judgment and attention to detail
- Strong prioritization, organization, and project management skills; ability to manage multiple priorities
- Experience in a variety of industries; insurance or professional services experience
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The Company
What We Do
We believe people can achieve extraordinary things with the right support. Since 1860, Ross & Yerger has insured our clients' dreams, making an impact that goes beyond a policy. As an employee-owned independent agency, our teams have an unwavering commitment to meeting your needs first, not those of stockholders or investors. When you partner with Ross & Yerger, our team will be there, helping you in your time of need..
