Marketing Analytics Manager

Department:

Marketing

We are Walker & Dunlop. We are one of the largest providers of capital to the commercial real estate industry, enabling real estate owners and operators to bring their visions of communities — where people live, work, shop, and play — to life. We are committed to creating meaningful social, environmental, and economic change in our communities. We believe seeking diverse talent and promoting the inclusion of all perspectives are more than moral imperatives – they are critical to our success and ability to innovate and grow.

Department Overview 

Our Marketing department focuses on building and promoting the W&D brand to ensure that everyone understands the benefits of W&D. Our specialized marketing experts collaborate to provide excellent service internally and externally. Our specialties include Brand & Content, Creative, Marketing Strategy & Planning, Digital (Web, Email and Advertising), PR/Social Media, and Operations and Analytics.

The Impact You Will Have 

As a Marketing Analytics Manager, you will be responsible for creating digital marketing strategy and measuring performance. This role is part of Walker & Dunlop’s digital marketing team and reports to the Senior Digital Marketing Manager.

Joining our team represents an exciting opportunity to get exposure to a wide range of digital channels and tactics in a fast-paced, hands-on environment. An eye for detail, eagerness to learn new skills, a high degree of adaptability in the face of new information or priorities, and a collaborative attitude toward teammates and stakeholders will be critical to your success in this role.

If you have a solutions-oriented mindset, attitude of continuous learning, and spirit of kindness toward others, you’ll fit in well with our team. We follow a hybrid work schedule, with in-office presence expected at least three days per week.

Primary Responsibilities

• Develop and execute digital marketing strategies that align with W&D's brand and business goals, ensuring cross-functional collaboration and consistency across digital channels.

• Create and optimize digital marketing performance reports, analyzing key metrics to improve campaign effectiveness and presenting insights to senior leadership.

• Build and maintain tracking mechanisms for campaign performance, including websites, email marketing, PPC, and partnership advertising, ensuring accurate data collection and compliance with privacy standards.

• Lead the execution of multi-channel digital campaigns, working with content, design, and analytics teams to optimize results and ensure alignment with broader marketing objectives.

• Identify and implement opportunities for digital innovation, staying updated on trends and testing new tactics to enhance marketing effectiveness.

• Support marketing automation and personalization efforts, collaborating with CRM teams to create targeted campaigns that improve customer engagement.

• Mentor junior team members, providing guidance and fostering a collaborative team environment.

• Ensure compliance with digital marketing standards, regularly reviewing processes to meet industry best practices and internal policies.

• Perform other duties as assigned.

• Attendance is generally 8:30 am – 5:30 pm EST Monday through Friday with the ability to work up to 2 of those days remotely

Education and Experience 

• Bachelor’s degree or equivalent working experience; Data Science Degree preferred

• 3-5 years of experience in digital/ business analytics

Knowledge, Skills, and Abilities 

Successful candidates will have shown a sustained record of accomplishment and excellence, in addition to the following:

• Ability to collaborate with a team remotely.

• Excellent written and oral communication skills.

• Strong organizational and time management skills.

• Versatility, flexibility, and a willingness to adapt to changes.

• Experience aggregating, cleaning, organizing, analyzing, and presenting marketing data.

• Experience working with web analytics tools (e.g. Google Analytics, Google Tag Manager).

• Experience working with CRM and marketing automation platforms (e.g. Salesforce, Iterable).

• Experience working with data visualization tools (e.g. PowerBI).

• Experience in SQL queries and use of statistical analysis methods highly preferred

#LI-CR1

What We Offer  

• The opportunity to join one of Fortune Magazine’s Great Places to Work winners from 2015-2023 

• Comprehensive benefit options* that have earned Walker & Dunlop the silver level of the 2022 Cigna Healthy Workforce Designation™, some of which include:
  - Up to 83% subsidized medical payroll deductions
  - Competitive dental and vision benefits
  - 401(k) + match
  - Pre-tax transit and commuting benefits
  - A robust health and wellness program – earn cash rewards and gain access to resources that
  promote health, engagement, and balance
  - Paid maternity and parental leave, as well as other family paid leave programs
  - Company-paid life, short and long-term disability insurance
  - Health Savings Account and Healthcare and Dependent Care Flexible Spending 

• Commitment to diversity, equity, and inclusion, with employee resource groups organizing activities and providing a space for open communication 

• Career development opportunities 

• Empowerment and encouragement to give back – volunteer hours and donation matching 

 
*Eligibility may vary based on average number of hours worked 

EEO Statement

We are committed to equity in all steps of the recruitment and employment experience. We believe in equal access to opportunities in our workplace. We do not tolerate discrimination, including harassment, based on any characteristic protected by applicable law, such as race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, and genetic information. We strive to be a safe place to ask questions, build professional relationships, and develop careers.

SPAM
Please be wary of recruitment scams. An indication of a scam might be a request for sensitive or bank information at the time of application or emails coming from a non walkerdunlop.com email address. Please call us at 301.215.5500, if you have any concerns about information requested during or after the application process.

Fair Chance Hiring

Background checks, including any questions related to infractions, arrests, or conviction records, will not be conducted until after a conditional offer of employment has been accepted. We will consider for employment qualified applicants regardless of arrest and conviction records, in accordance with federal, state, and local laws.