At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
At Playlist, we’re shaping the future of wellness by bringing together the best of both sides of the market. Mindbody empowers tens of thousands of wellness brands worldwide with the technology and resources they need to run and grow their businesses. ClassPass connects people with more than 30,000 fitness studios, gyms, salons, and spas around the world. Together, we’re making it easier for more people to discover and enjoy authentic, local wellness experiences.
The Role You’ll PlayClassPass is looking for a highly analytical Marketing Analytics Manager to help shape our consumer acquisition and retention strategies. You’ll turn complex data into clear insights, build investment cases, and guide high-impact decisions across Marketing, Finance, and Product.
- Own the evaluation, forecasting, and reporting of key acquisition and retention metrics, including variance analysis
- Analyze performance across marketing channels and geographies to identify growth opportunities and inform investment decisions
- Build and maintain reports and dashboards that give teams a clear view of performance
- Develop business cases for new initiatives by sizing opportunities, modeling investments, and delivering clear recommendations
- Design measurement frameworks, including media mix models and incrementally tests, to evaluate marketing ROI
- Partner with Finance, Product, and Marketing to align business strategy, performance insights, and financial expectations
- Present findings and recommendations to senior stakeholders in a clear, actionable way
- 3+ years of experience in FP&A, investment banking, or management consulting
- Advanced Excel modeling skills, including experience building detailed financial models
- Experience using SQL to independently access and analyze data
- A track record of developing business cases and presenting investment recommendations to senior stakeholders
- Strong analytical judgment and a curiosity for uncovering the root causes behind performance trends
- The ability to make progress in a fast-moving, ambiguous environment
- Familiarity with marketing and growth metrics such as CPA, LTV, and ROI is a plus
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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Skills Required
- 3+ years of experience in FP&A, investment banking, or management consulting
- Advanced Excel modeling skills, including building detailed financial models
- Experience using SQL to independently access and analyze data
- Track record developing business cases and presenting investment recommendations to senior stakeholders
- Strong analytical judgment and curiosity for root-cause analysis
- Ability to make progress in a fast-moving, ambiguous environment
- Familiarity with marketing and growth metrics such as CPA, LTV, and ROI
ClassPass Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ClassPass and has not been reviewed or approved by ClassPass.
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Fair & Transparent Compensation — Compensation in certain product and engineering roles is described as market-competitive. Pay in these areas is framed more favorably than in quota-carrying functions.
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Wellbeing & Lifestyle Benefits — Offerings include wellness perks such as fitness stipends and access to wellness programs that add value beyond base pay. Remote-friendly policies and stipends also support everyday well-being.
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Leave & Time Off Breadth — Benefits include paid holidays and sick time, with additional indications of generous PTO and parental leave. These provisions broaden the non-cash value of employment.
ClassPass Insights
What We Do
Discover the best workouts around. Search gyms and studios near you, book a spot and get moving. Join our quickly-growing team and you’ll have an incredible opportunity to build a career with a high-growth startup while empowering others to reach their fitness goals. Companies can also give their employees access to our global network of fitness studios and gyms with one membership, while increasing engagement, retention and saving on healthcare costs.
