Marketing Analytics Manager

Reposted 2 Months Ago
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Sacramento, CA, USA
In-Office
Senior level
AdTech • Professional Services • Analytics • Consulting
The Role
Lead client-facing marketing analytics engagements using quantitative methods. Conduct marketing mix modeling, multi-channel attribution, digital analytics, pricing and promotion analysis, and demand forecasting. Provide analyses, recommendations, presentations, and mentor a team. Frequent travel (80–100%).
Summary Generated by Built In
Company Description

About Client:

They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!

Job Description

Job Title: Marketing Analytics Manager

Job Level: Mid - Senior Level


Job Description:

This is what you will do..

You will be using quantitative methods to assess the impact of offline and digital marketing.

You will be interacting with the client. 

You will be providing analyses, recommendations, presentations and advice to clients.

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.

You will be leading a team and you will be responsible for team's growth.

We are looking for someone...

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.

Qualifications

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • 5+ years experience analyzing marketing data using SAS and other statistical modeling tools
  • Proficiency in Applied Statistics / Econometrics and statistical programming
  • Experience with marketing analytics techniques: Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing/Promotion, Demand Forecasting
  • Experience in customer-level data analysis and database marketing operations
  • Management or leadership experience, including responsibility for team growth
  • Experience providing external consulting and interacting with clients
  • Willingness and ability to travel extensively (80%–100%)
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The Company
HQ: Calgary
7 Employees
Year Founded: 2018

What We Do

RA2 is a leader in creating data-driven solutions that empower organizations to achieve their goals. They provide award-winning data services that make complex information more accessible through web application development, robust data engineering, and digital advertising. Their multidisciplinary team transforms data into meaningful insights and optimizes digital campaigns, grounded in a deep understanding of data and technology.

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