Shield AI is seeking a highly motivated Marketing Data & Analytics Strategy Manager to own the data and analytics strategy for the Marketing organization, and to drive operational execution alongside it. This role will work closely with Marketing leadership and cross-functional partners to define how marketing data is structured, reported, and used to inform decisions.
The ideal candidate combines a strategic mind with hands-on technical fluency. They can sit with stakeholders to define requirements and design how data should be structured and stored, partner closely with technical builders on pipeline and infrastructure decisions, and own cross-functional performance analysis at the CMO level, turning that analysis into clear storylines for the C-suite.
What you'll do:
- Own the definition of marketing data and reporting requirements. Partner with stakeholders across Marketing and cross-functional teams to translate business questions into clear data specifications, schemas, and reporting structures
- Design how marketing data is structured, stored, and governed, partnering closely with MarTech, data engineering, and contractors to ensure infrastructure and pipeline decisions map back to business requirements
- Bring enough technical fluency (SQL, data modeling, ETL concepts) to review technical designs, troubleshoot issues, and be a credible partner to the engineers and vendors building the infrastructure
- Own the design and maintenance of centralized reporting and dashboards across the marketing funnel, ensuring a consistent, single source of truth for leadership
- Lead cross-functional performance analyses at the CMO level, synthesizing data across channels and functions into a clear view of what happened, why, and what to do next
- Prepare executive updates, business reviews, and strategic storylines for Marketing leadership and the C-suite, translating complex data into clear, action-oriented narratives
- Partner with Marketing leadership on annual and quarterly operating plans, defining metrics and targets and tracking progress against goals
- Proactively identify opportunities to improve data quality, instrumentation, and operational efficiency across marketing programs
Required qualifications:
- 5-8 years of experience in marketing analytics, marketing operations, strategy consulting, or a similar role, with a track record spanning both strategic analysis and data/schema ownership
- Demonstrated experience defining data and reporting requirements with stakeholders and designing how that data should be structured and stored
- Hands-on technical fluency, including SQL, data modeling, and enough understanding of ETL and data pipeline concepts to partner effectively with engineers and MarTech on build decisions
- Experience owning executive-level, cross-functional performance analysis, synthesizing data across channels into a strategic narrative for senior leadership
- Strong storytelling and executive communication skills, with the ability to translate complex data into clear, C-suite-ready narratives
- Experience with analytics tools such as Google BigQuery, Google Analytics, Marketo, Looker Studio / Tableau, and Salesforce
- Strong project management skills, with a demonstrated ability to drive cross-functional initiatives from planning through execution
- Highly proactive and self-starting, able to operate with a high degree of ownership and autonomy
Preferred qualifications:
- Direct experience building or maintaining ETL pipelines, data models, or analytics infrastructure
- Familiarity with marketing funnel measurement and attribution models
- Fluent in AI/automation tools to improve analytics, reporting, or marketing workflows
Skills Required
- 5-8 years of experience in marketing analytics, marketing operations, strategy consulting, or a similar role
- Experience spanning strategic analysis and data or schema ownership
- Experience defining data and reporting requirements with stakeholders
- Experience designing how data is structured and stored
- Hands-on fluency with SQL and data modeling
- Understanding of ETL and data pipeline concepts
- Experience partnering with engineers and MarTech teams on technical build decisions
- Experience owning executive-level, cross-functional performance analysis
- Strong storytelling and executive communication skills
- Experience with Google BigQuery, Google Analytics, Marketo, Looker Studio or Tableau, and Salesforce
- Strong project management skills and ability to drive cross-functional initiatives from planning through execution
- Highly proactive and self-starting, with ability to operate autonomously
- Experience building or maintaining ETL pipelines, data models, or analytics infrastructure
- Familiarity with marketing funnel measurement and attribution models
- Fluency in AI or automation tools for analytics, reporting, or marketing workflows
What the Team is Saying
Shield AI Compensation & Benefits Highlights
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Healthcare Strength — Healthcare coverage is described as excellent, with dental/vision and mental‑health support, and ancillary protections like life and disability appearing in benefit summaries. The breadth and perceived affordability of coverage are highlighted as a standout component of the package.
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Parental & Family Support — Paid parental leave is featured alongside enhanced maternity benefits, fertility and childcare support, and onsite resources such as a Mother’s Room. These elements are positioned as competitive and above the minimal baseline for the company’s stage.
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Equity Value & Accessibility — Equity is granted to all full‑time hires, with RSUs, double‑trigger tax timing, and tools to model scenarios (e.g., through Carta Tax). Communications also reference a transition from options to RSUs, reinforcing access and maturity of ownership programs.
Shield AI Insights
What We Do
At Shield AI, you won't wait years to see your work reach the field. You'll build hardware and software that operates in the real world right now, in the hands of the people who depend on it. Hivemind, our AI pilot, has been flying since 2018. It has flown more than 30 platforms, including an F-16, and it now sits under a U.S. Air Force production contract for Collaborative Combat Aircraft. When you write code or shape a system here, you contribute to technology with a proven flight record and a clear production future. V-BAT flies intelligence, surveillance, and reconnaissance missions with an operational record that stretches from Ukraine to the Indo-Pacific. It delivers eyes where they matter most, in the most demanding conditions on earth. The teams behind it watch their work get tested where the stakes are real. X-BAT takes its first flight this year. It's an AI-piloted fighter that needs no runway, built to operate where traditional aircraft can't. Join now and you help shape a program at its earliest, most formative stage. That's the kind of ground-floor work that defines a career. Do the most impactful work of your life, on problems that matter. Autonomy at this level asks a lot of you. You'll take on problems in perception, planning, and control that few teams anywhere are equipped to solve. You'll work across disciplines, from aerospace and robotics to machine learning and systems engineering, alongside people who hold themselves to an exacting standard and expect the same from you. Our mission is clear: protect service members and civilians with intelligent systems. That purpose runs through every decision, every design review, and every deployment. It's why the work here carries a weight you can feel. Ready to join our mission? Explore our open roles and find where you fit.
Why Work With Us
Founded in 2015 by a former Navy SEAL, Shield AI builds AI pilots and uncrewed aircraft. Veterans aren't an afterthought here, they're at every level. It's why the work carries weight: AI pilots and uncrewed aircraft flying real missions, from Ukraine to the Indo-Pacific, protecting service members and civilians.
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Shield AI Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
