Marketing Analytics Developer

The Opportunity
As the Marketing analytics developer, you will design and implement data strategies to enhance Marketing and Sales efficiency. You will develop insights and visions to support advanced analytics for targeted marketing and improved customer and advisor experience. You will collaborate with a team to create proactive and innovative solutions using advanced technology and AI capabilities to generate actionable insights.
The Team
This position is under the Data Foundation & Journey Analytics team, which acts as the liaison between marketing and enterprise data/IT teams. The team is part of the Marketing Analytics and Customer Insights group, which aims to drive growth and opportunities across the organization with brand analytics, marketing technology, insights and customer engagement.
The Impact (what your days & weeks will include but not limited to):

• Assist with vision for customer and advisor data mart to drive advanced analytics in customer segmentation and advisor segmentation
• Support Marketing customer data vision and build data infrastructure to scale book of business analysis and advanced customer analytics.
• Support and drive innovative AI capabilities to discover and implement marketing and sales opportunities to drive ROI and MassMutual's competitive advantage.
• Deliver concise, clear and actionable presentations to decision makers
• Communicate data in a storytelling format, engage your audience and influence them to take actions

The Minimum Qualifications

• Bachelor's degree in Data Science, Analytics, Applied Mathematics or Engineering
• At least 1+ years of professional experience or master's level coursework focused in the following areas Data warehousing, AI, ML, and/or coding using Python language

The Ideal Qualifications

• Master's degree in data science, Analytics, Applied Mathematics or Engineering with at least 5 years' experience working in both insurance and financial industry.
• 1+ years of experience in the areas of ETL/Data warehousing, analytics or analytical data engineering.
• Highly experienced with SQL, R and python.
• Experience working in Jira environment, team sharing tools as well as code repositories such as Confluence, Bitbucket, Github
• Proven AI experience in building actionable or customized applications to drive business result.
• Proven AI prompting experience, familiar with multiple AI solutions.
• Proven experience with complex machine learning algorithm, strong story telling skills to deliver actionable insights.
• Ability to drive and manage project roadmaps in alignment with business stakeholders. Strong storytelling skills to convey complex data insights effectively.

What to Expect as Part of MassMutual and the Team

• Regular meetings with the Marketing Analytics Team
• Focused one-on-one meetings with your manager
• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups
• Access to learning content on Degreed and other informational platforms
• Your ethics and integrity will be valued by a company with a strong and stable ethical nosiness with industry leading pay and benefits

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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
Salary Range: $88,300.00-$115,900.00