Marketing Data Analyst

InvGate is a leading provider of innovative IT service management (ITSM) and IT asset management (ITAM) solutions. Our mission is to empower businesses to streamline their IT operations, enhance efficiency, and drive growth through our cutting-edge technology solutions. With a focus on delivering exceptional customer experiences and leveraging data-driven insights, InvGate is committed to helping organizations achieve their IT management goals.

InvGate is seeking a Marketing Analytics and Reporting Analyst to join our dynamic marketing team. The ideal candidate will possess a passion for data-driven decision-making, a strong understanding of marketing analytics methodologies, and the ability to translate complex data into actionable insights. As a Marketing Analytics and Reporting Analyst, you will play a crucial role in optimizing our marketing strategies, measuring campaign performance, and driving continuous improvement across our marketing initiatives.

Key Responsibilities

Data Analysis and Insights Generation:

• Utilize advanced analytics techniques to analyze marketing data and extract actionable insights.
• Interpret data trends, patterns, and anomalies to identify opportunities for optimization and improvement.
• Collaborate with cross-functional teams to develop data-driven recommendations for enhancing marketing effectiveness and ROI.

Marketing Performance Measurement:

• Design and maintain marketing performance dashboards and reports to track key metrics such as lead generation, conversion rates, and customer acquisition costs.
• Conduct regular analysis of marketing campaign performance and provide recommendations for optimization based on insights gathered.

Forecasting and Predictive Modeling:

• Develop predictive models to forecast marketing outcomes and support strategic decision-making.
• Analyze historical data to identify trends and patterns that can inform future marketing initiatives and resource allocation.

Data Visualization and Reporting:

• Create visually engaging reports and presentations to communicate insights and findings to key stakeholders.
• Develop automated reporting processes to streamline data collection and reporting tasks.

Cross-functional Collaboration:

• Collaborate closely with marketing teams to understand campaign objectives, audience segmentation, and messaging strategies.
• Partner with sales, product, and finance teams to align marketing analytics efforts with broader business goals and objectives.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related field. Master's degree preferred.
• 3+ years of experience in marketing analytics, data analysis, or a related field.
• Proficiency in data analysis tools such as SQL, Python, R, or similar languages.
• Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills with the ability to effectively communicate findings to technical and non-technical stakeholders.
• Experience working in a fast-paced, dynamic environment with the ability to manage multiple priorities and deadlines.

Our benefits include career development opportunities, in-house English lessons and external technical training, extended PTO and paternity leave, premium private health insurance, remote work reimbursement, and a fixed bonus for gastronomy-related purchases.

Our office is located in Belgrano, CABA. This position will be Hybrid, requiring attendance to the office twice a week.