Marketing Analytics Analyst

Role Specific Information

Job Description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

As Marketing Analytics Analyst, you will identify and communicate business insights through customer, sales, promotional, digital and/or competitive data analysis. You will identify business questions, extract data through relational databases or cloud platforms, analyze and interpret the data, and develop insights into stories to assist with critical business decisions.

What You’ll Do

• Review standard and intermediate ad hoc analysis requests from business partners for customer, program, offer and/or channel needs.

• Consult with business partners to identify primary and secondary business analyses and KPIs required to support business decisions

• Develop end-to-end project timelines for analysis deliveries

• Identify and collect primary and secondary data variables to holistically answer business questions

• Maintain an understanding of the structure and location of various data sources to be utilized

• Independently pull and manipulate data to determine results and develop data visualizations into relevant conclusions

• Identify and set up processes for data quality checks

• Execute setup and data pull for analyzing various marketing programs, including A/B Testing

• Review relevant data sets and analyses to develop detailed and informed insights and implications to inform strategy and decisions

• Organize insights, data and visualizations into comprehensive stories for distribution to leadership partners in support of internal business decisions

• Additional tasks may be assigned 

What Skills You Have

Required

• Bachelor’s Degree or equivalent

• 2+ years’ experience in analytics

• Basic SQL and/or SAS skills

• Strong communication skills

• Experience presenting complex data analysis to lateral business partners

• Basic experience with Tableau/Visualization Software Experience

Preferred

• Master’s Degree or equivalent

• R/Python programming skills

• Retail knowledge

• Basic retail knowledge

Essential Functions
The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description at any time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to comply with dress code requirements

• Basic math and reading skills, legible handwriting, and basic computer operation

• Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while 

• accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner