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Halter is on a mission to unlock more productive and sustainable farming and ranching.
The Role
About the role
We are looking for a world-class marketer to lead our brand and regional marketing teams on a 12-month fixed term contract, while our current leader is on parental leave. If you like to lead by example, work collaboratively, and take a practical approach to brand building - this is the role for you.
As Halter’s presence has grown in New Zealand, the United States and Australia, we’ve continued to see the importance of how we represent ourselves on a global and local stage. Any customer, regardless of their farm type or location, should feel connected to us as a company, and if you meet Halter at any event globally, you should be greeted by enthusiasm and authenticity. We are revolutionising farming, and we want farmers to feel connected to, and proud of, that journey!
The ideal candidate for this contract has experience in global brands, has worked with regional marketing teams, and has led marketing teams in a scale-up company. Agricultural experience is a bonus. If you never shy away from a challenge, are passionate about the customer, and constantly connect brand activations to commercial results - then you will thrive with Halter.
While this is a senior role with a strategic focus, we’re an agile team with a dynamic culture. As such, the right person is just as excited about executing as they are about setting the ideas. You will be able to transcend from high-level ambitions to detailed planning easily, and won’t have a problem with getting out on a farm or working the floor at events. We’re looking for a leader who goes beyond the big idea, to dive into execution, testing if it is working, re-adjusting based on results, and always looking for improvements.
You will work closely with our VP Marketing and Growth, Performance Marketing and Product Marketing Leads, as well as your marketing leaders in each region. This role manages 3 regional marketers, 1 Brand manager and 1 Designer, based across all three of our markets. We are looking for someone that can bridge being a do-er, with being a player-coach.
This will be a fast-paced and demanding role, with exceptionally high rewards for the right person. It’s an opportunity to lead an iconic New Zealand brand - helping more farmers around the world discover the farming revolution that is Halter – in New Zealand, the USA and then the world.
What your day could look like
- Leading global brand and regional marketing strategy: You will develop and execute a scalable GTM brand strategy for international markets, aligning brand positioning with local insights and global growth objectives. You will be constantly analysing market trends, customer insights and competitor activities to refine the strategy. But you won’t stop there, you know a strategy is only as good as its execution, and you’ll run quick, data-based sprints to test hypotheses and improve our outputs - making sure that the Halter brand experience is constantly improving.
- Managing a team of brand specialists and regional marketers. Our regional marketing teams constantly work to bring our brand to life, creating reach and delivering leads. This role is key to ensuring that regional teams are supported by our global creative team, are achieving their results and that we are delivering quality work in all regions.
- Ensure regional marketing teams are on track to achieve commercial targets (inbound and outbound leads and conversion through the funnel): While this is a collaboration with the Performance Marketing function, as the leader of regional marketing, you will need to keep a close eye on commercial metrics, ensuring that the teams are using data to make decisions and constantly striving for market growth. Alongside tracking targets, you will also be working closely with regional marketing leaders on their budgeting, to ensure that we are spending the right amount, in the right areas.
- Implementing brand initiatives across Halter: We are looking for someone that is as excited about execution, as they are about strategy. While you are responsible for setting the global strategy, you will also be working with the team on brand messaging and visual identity across all touchpoints, making sure we are always building trust and connection with our audience. You will work with our in-market teams to localise our messaging and images. In one day, you’ll move from a brainstorming session with Senior Leaders on key events, to jumping into the creative processes for branding assets, including logos, packaging and advertising materials.
Who are we looking for
- 5+ years in a brand or regional marketing role, ideally for a similar high-growth business.
- Experience leading a team, and helping to coach and mentor the wider team on brand marketing.
- Proven track record of scaling brand in multiple regions.
- Proven track record delivering impactful and successful end-to-end marketing campaigns.
- A data-driven approach to marketing with demonstrable experience gathering, analysing and leveraging data to adapt strategies.
- Strong written and verbal communication skills with the ability to generate, or drive the generation of, compelling content.
- Experience leveraging both online and offline marketing channels.
- Experience working cross-functionally.
- High degree of ownership and ability to thrive in a demanding and dynamic startup atmosphere
- Experience working in a fast-paced tech startup environment is advantageous.
Why our team loves working at Halter
- Every now and again a company comes along that disrupts and transforms an entire industry, leaving society in a better place. Few people get the opportunity to work at companies like these. Halter is an incredible technology transforming an essential industry. We have a genuine and shared connection to our mission to make a difference in the world.
- Our product changes the lives of our customers, directly improving their livelihoods and their lifestyle. Your work matters.
- Dedicate yourself to solving real-world problems alongside an epic team in a high-growth culture. The excitement, risk and reward of a high-growth technology scale-up on the global stage. Our ideas are truly valued, we are able to move fast, and our impact is real.
- Delicious snacks and drinks are available for your daily flow.
- Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.
- We offer 6 months of fully paid parental leave for primary caregivers, 6 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
- Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
- Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
- Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
Our Office First Approach
There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams.
Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don’t like having heaps of rules or policies, but this means having strong, trusted relationships is critical.
We’re office first, not office only. This means working from the office everyday is our default setting, but we flex when we need to. We have a high-trust culture, so everyone is trusted to do what’s best for Halter.
Our office vibe is something special, it’s hard to describe until you’re here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other.
About Halter
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our careers website, LinkedIn & Instagram.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.
What the Team is Saying
Nicola
North Island Business Development Manager
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The Company
What We Do
We bridge deep tech into farming and ranching. Halter enables farmers and ranchers to remotely shift, virtually fence and proactively monitor their cows’ health and behavior. Can you imagine watching 500 cows or cattle walk calmly towards the milking shed or their next break? No quad bikes, no dogs, no fences. Just a herd of cows walking at their own pace. People say it looks like magic. Our customers are revolutionizing farming and ranching with Halter. It's changing lives and transforming an industry.
Why Work With Us
There's something special about being surrounded by spectacular people making real change in the world. At Halter, you'll do your best work, with the best people and have the biggest impact in a culture grounded in performance.
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Halter Offices
OnSite Workspace
Our field teams are often on the road however, we believe that in-person interaction is key to building a high-performing culture so there will be times when we would like our team to meet in person.
Typical time on-site:
None
