Our Phoenix office is seeking a high-impact Marketing Analyst to own and drive all marketing initiatives for the AB&R brand. The Marketing Analyst will create high-level quarterly plans while also executing the daily technical tasks required to hit revenue goals. The ideal candidate will possess the strategic agility to manage the entrepreneurial independence of a local brand while effectively utilizing Brady's international resources. This position will own the end-to-end marketing engine—driving brand recognition, B2B lead generation, and new client acquisition. This is an on-site role at our location in Phoenix, AZ.
Preferred Qualifications- Act as the primary brand steward, architect comprehensive marketing strategies with quarterly objectives and ensure AB&R’s unique IoT identity aligns with global corporate standards.
- Create, edit, and publish all brand content, including web copy, social media, e-newsletters, press releases, and product videos.
- Build and manage automated B2B campaigns using marketing automation tools and CRM workflows to nurture leads.
- Identify and prioritize key growth verticals (e.g., Manufacturing, Warehousing, Healthcare) to ensure hyper-targeted messaging.
- Establish and report on marketing KPIs, using data-driven insights to evaluate and pivot program effectiveness.
- Manage a dedicated marketing budget, including the selection and oversight of specialized external agencies (SEO, PPC, or specialized PR) and optimize Marketing Development Funds (MDF) to scale your impact.
- Collaborate with internal teams to produce sales enablement materials and track lead health within the ERP/CRM.
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What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
