Marketing Analyst / Social Analyst

Posted 3 Days Ago
Be an Early Applicant
Seattle, WA, USA
In-Office
48-48 Hourly
Senior level
HR Tech • Information Technology
The Role
Build and own the paid social reporting ecosystem: design and maintain Sprinklr dashboards, measurement frameworks (attribution, incrementality, experimentation), manage data integrations and governance, ensure data accuracy, surface actionable insights, and partner cross-functionally to improve paid social decision-making.
Summary Generated by Built In
Job Title: Marketing Analyst / Social Analyst
Location: Seattle, WA
Position Type: Contracted - 06 Months
Work Type: 100% Remote
Pay Range: $48/-hr on W2.

Note: Sprinklr Tool experience required
About the team:
•    The Social Marketing team drives brand and business impact through best-in-class, data-driven social marketing.
•    They sit at the intersection of brand storytelling, performance marketing, innovation, and cultural relevance and partner cross-functionally across Brand, Creative, Product Marketing, Paid Marketing, Data Science, Communications, and external brand partners to build social programs that influence perception, drive measurable outcomes, and elevate leadership in these categories.
About the role:
•    Seeking a detail-oriented, analytically rigorous & AI- native Social Analyst to build and own the dashboard & reporting engine that powers our paid social decision-making.
•    This is a hands-on data and reporting role with significant strategic impact — you will design and maintain the infrastructure that translates raw campaign data into clear, actionable insights across our paid social programs.
This role requires a strong analytical operator who can:
•    Build scalable reporting systems and self-serve dashboards that empower the team to move faster
•    Design and maintain rigorous measurement frameworks across attribution, incrementality, and experimentation
•    Ensure data accuracy, governance, and consistency across all reporting surfaces
•    Identify gaps in measurement infrastructure and proactively recommend solutions
•    Enable faster, better-informed decisions through improved data access and collaboration
What You’ll Do
Reporting Ecosystem Ownership:
•    Own and evolve the full paid social reporting ecosystem, including dashboards, templates, and automated reporting workflows.
•    Build scalable, self-serve dashboards in Sprinklr and complementary tools that give stakeholders real-time access to performance data.
•    Develop and maintain standardized reporting cadences: weekly performance reports, campaign wrap-ups, and quarterly business reviews (QBRs).
Data Integration & Governance:
•    Manage data integrations across paid social platforms, site analytics tools, and brand study vendors to ensure a unified, reliable data environment.
•    Establish and enforce data governance standards — naming conventions, taxonomy, QA processes — to maintain accuracy and consistency across all reporting.
•    Partner with marketing technology and data engineering teams to troubleshoot data discrepancies and improve pipeline reliability.
Measurement Framework Design & Maintenance:
•    Design, implement, and maintain comprehensive measurement frameworks, including:
•    Build and maintain Sprinklr dashboards to track social performance across lines of business
•    Develop LOB-specific reporting views that meet stakeholder expectations and surface actionable insights
•    Maintain dashboard integrity through consistent tagging, taxonomy, and data hygiene standards
•    Pull and consolidate data across paid social platforms, site analytics, and brand studies into unified performance views
•    Surface clear, business-relevant insights that help LOB stakeholders make informed investment and optimization decisions
Nice to have:
•    Attribution models across full-funnel paid social activity
•    Conversion tracking and pixel governance
•    Incrementality testing and lift study design
•    A/B testing structures and experimentation protocols
Cross-Functional Partnership:
•    Serve as the primary measurement and analytics partner for the social team, translating data needs into actionable infrastructure.
•    Partner closely with marketing technology, data science, and platform partners (including Sprinklr) to build robust, scalable solutions.
•    Collaborate with paid social channel managers to understand reporting needs and close gaps in visibility.
Measurement Gap Analysis & Continuous Improvement:
•    Proactively identify gaps and blind spots in the current measurement ecosystem and develop recommendations for new tools, integrations, or methodologies.
•    Continuously evaluate and improve reporting automation to reduce manual effort and increase the speed of insight delivery.
•    Document measurement approaches and maintain a knowledge base that supports onboarding and institutional continuity.
Minimum Qualifications:
•    5+ years of experience in digital marketing analytics, paid social measurement, or a closely related data/reporting role.
•    Required: Hands-on experience building and managing campaigns, reports, and dashboards within Sprinklr, including campaign setup, governance, and performance reporting.
•    Deep understanding of paid social measurement methodologies
•    Strong proficiency in platform ad managers (Meta, TikTok, YouTube, LinkedIn, etc.) and the ability to synthesize data across multiple platforms.
•    Experience building and maintaining automated dashboards and reporting pipelines; proficiency with data visualization tools.
•    Advanced analytical skills with the ability to work with large, complex datasets and surface clear, actionable insights.
•    Strong communicator — able to present data findings to cross-functional stakeholders in a clear, business-relevant way.
•    Highly organized and self-directed, with the ability to manage multiple workstreams independently in a fast-paced environment.
•    Collaborative mindset and comfort working cross-functionally with marketing technology, data science, and platform partner teams.
About Us:
Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.
IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at https://intelliprogroup.com/.
Compensation: The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.

Skills Required

  • 5+ years of experience in digital marketing analytics or paid social measurement
  • Hands-on experience building and managing campaigns, reports, and dashboards within Sprinklr
  • Deep understanding of paid social measurement methodologies
  • Proficiency with platform ad managers (Meta, TikTok, YouTube, LinkedIn)
  • Experience building and maintaining automated dashboards and reporting pipelines; proficiency with data visualization tools
  • Advanced analytical skills working with large, complex datasets
  • Strong communication skills for presenting findings to cross-functional stakeholders
  • Highly organized, self-directed, and able to manage multiple workstreams
  • Collaborative mindset; ability to work with marketing technology, data science, and platform partners
  • Attribution modeling across full-funnel paid social activity
  • Conversion tracking and pixel governance
  • Incrementality testing and lift study design
  • A/B testing structures and experimentation protocols
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The Company
HQ: Santa Clara, CA
638 Employees
Year Founded: 2009

What We Do

IntelliPro Group Inc. is one of the fastest growing IT services and HR solutions companies in Americas & APAC. We provide comprehensive IT services to help clients with IT Strategic Planning, Implementation, Deployment, IT Support on Artificial Intelligence, Big Data, Cloud Computing, Mobile Application Development, Data Mining and Business Intelligence, Enterprise Data Warehouse, and more. Besides our established IT services, our new business now is quickly extending to one-stop HR Solution Services, including Oversea Branch Setup Consulting, Compensation & Benefits Policy Consulting, Payroll Management Service, Talent Recruiting, and Employer Branding to satisfy our clients’ fast business expansion requirement. We have built our business on our company-wide commitment to continually overdeliver on the high expectations of our clients, employees, and business partners. The secret to our success is that our unified team works harder, faster, smarter, and more collaboratively than anyone else in the talent acquisition business. In addition to the immense talent and proprietary technology, IntelliPro Group is proud to offer continual professional development and extraordinary benefits to both consultants and full-time employees.

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