Marketing Analyst Senior

Posted 3 Days Ago
Be an Early Applicant
Atlantic City, NJ, USA
In-Office
70K-112K Annually
Senior level
Utilities
The Role
The Marketing Analyst Senior plans and executes B2C and B2B marketing campaigns, manages events and promotional items, oversees content, and maintains budgets.
Summary Generated by Built In

About Us

South Jersey Industries (SJI) is an energy holding company that delivers clean energy services to 700,000+ customers and businesses throughout 14 counties in New Jersey. As part of our core values, SJI is dedicated to being a community partner and developing innovative clean energy solutions to meet the needs of the future. To do this, we depend on our workforce of over 1,100+ talented, diverse employees who help us deliver safe, reliable, affordable clean energy for a better today and tomorrow.

At SJI, we believe that our employees are our most valuable asset. Whether you’re a seasoned operations technician or an early-career legal professional, our culture, inclusive workforce, and  leadership development and training programs will provide you with the tools you need to either kickstart your career or bring it to new heights.

Position Summary

Roles within Marketing are responsible for planning, executing and supporting B2C and B2B customer acquisition, energy efficiency, and Brand Marketing campaigns and customer communications. In addition, these roles will develop and implement local residential and commercial campaigns as well as manage the selection, purchase, distribution, & inventory of branded promotional item and coordinate tradeshow and community event activities, including registration, staffing and reporting. Plans and executes strategic, multi-channel marketing campaigns and projects as assigned by the Team for the regulated/utility businesses.

Essential Functions:  

  • Plans and executes and supports B2C and B2B customer acquisition, energy efficiency, and Brand Marketing campaigns and customer communications 
  • Develops and implements local residential and commercial campaigns 
  • Proofreads copy and creative for grammar, punctuation, and style in accordance with style and Brand guidelines 
  • Manages the selection, purchase, distribution, & inventory of branded promotional items 
  • Identifies and coordinates tradeshow and community event activities, including registration, staffing, and reporting  
  • Oversees the production and distribution of sales collateral. Maintains catalog of collateral and executes design and information updates. 
  • Maintains budget tracking and invoice submissions for payment 
  • Onboards all new vendors and assists with contract submissions for the department 
  • Leads Marketing content development and coordinates content calendar 
  • Creates annual strategic social media plan. Posts, reports, monitors, comments, and manages messages on social media platforms 
  • Assists with projects as needed 

Qualifications

Required Background:
  • Bachelor’s degree with 5 years of relevant experience, or;
  • Master’s degree with 3 years of relevant experience.
  • Equivalent work experience may be considered in lieu of degree.

Required Skills:

  • ​​​​Basic knowledge of CRM & CMS platforms 
  • Experience working with agencies & vendors 
  • Current with Marketing & industry trends and best practices 

Explore the Possibilities

    South Jersey Industries employs a diverse range of talent – from construction contractors to environmental specialists. Regardless of the position, mentoring and networking, hands-on experience, gaining industry knowledge and the opportunity to make a meaningful impact on our business and in our communities are all exciting ways that we welcome our employees at SJI. And as a company committed to creating an engaging culture built on inclusion and diversity, you’re sure to find an opportunity that makes you feel included, empowered, and ready to “bring your whole self to work” every day.

    Benefits Package Overview

    SJI offers a competitive and comprehensive benefits package to eligible employees.

    The SJI “Total Rewards” Benefits Package include:

    • Flexible vacation, Paid Time Off, and Sick Leave package
    • Comprehensive Health, Dental, and Vision Insurance
    • Short-term and Long-term Disability Insurance
    • 401(k), with generous company match
    • Employee Resource Groups to encourage employee engagement, nurture professional development, and foster an inclusive environment.

    Equal Opportunity/Affirmative Action Employer

    At this time, SJI is only considering applicants authorized to work in the United States currently and in the future without the need for visa sponsorship.

    Compensation Range:

    $70,125 - 112,200

    We are committed to pay transparency and ensuring equitability compensation for all employees. The pay range for this position reflects the base salary only and does not include benefits, bonuses, or other forms of compensation that might be part of the total compensation package. The specific salary offered will be based on a candidate’s qualifications, education, and experience.

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    The Company
    Atlantic City, , New Jersey
    776 Employees

    What We Do

    SJI, an energy infrastructure holding company based in Folsom, NJ, delivers energy services to customers through two primary subsidiaries: SJI Utilities (SJIU) and SJI Energy Enterprises (SJIEE). SJIU houses the company’s regulated natural gas utility operations, delivering safe, reliable and affordable natural gas to more than 700,000 residential, commercial and industrial customers across New Jersey via its South Jersey Gas and Elizabethtown Gas subsidiaries. SJIEE houses the company’s non-utility operations primarily focused on clean energy development and decarbonization via renewable energy production and energy management activities.

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