Marketing Analyst - Senior

SOFTSWISS is hiring a Marketing Analyst to join our Marketing team.
You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.

• You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth

• You’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives

• You’ll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiency

• You’ll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibility

• Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives

• Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making

• Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends

• Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities

• Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution

• Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations

• Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities

• Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact

• Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level

• 5+ years of experience in marketing analytics, performance analysis, business intelligence, or digital analytics, preferably within B2B Tech, SaaS, iGaming, or FinTech environments

• Strong B2B analytics experience with deep understanding of pipeline analytics, funnel performance measurement, and customer journey analysis

• Advanced hands-on experience with GA4, GTM, event tracking, UTM governance, and conversion tracking implementation

• Advanced Excel, SQL, and Python skills, including the use of Python analytical libraries for data analysis and reporting

• Strong understanding of B2B funnel metrics, digital marketing KPIs, attribution methodologies, and ROI modeling

• Proven experience leading A/B testing and CRO initiatives, including hypothesis development, experimentation, and performance analysis

• Experience working with BI and visualization tools such as Tableau or Power BI

• Strong communication and presentation skills with the ability to explain analytical insights to both technical and non-technical stakeholders

• Senior-level experience in analytics or performance-focused roles

• University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field

• Experience working in large international B2B technology companies

• Experience with AI-assisted engineering and data pipelines

• Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives

• Full-time remote work opportunities and flexible working hours

• Private insurance

• Additional 1 Day Off per calendar year

• Sports benefit

• Comprehensive Mental Health Programme

• Free online English lessons with a native speaker

• Generous referral program

• Training, internal workshops, and participation in international professional conferences and corporate events